Correlation Of Age And Average Caffeinated Beverage Daily...

Figure 1. Correlation of Age and Average Caffeinated Beverage Daily Intake (1 serving=1cup) Qualitative Analysis A qualitative question was inquired from the participants asking them to discuss why they like consuming caffeinated beverages as well as to list the types of caffeinated drinks they consume. A very prominent answer was that the reason that they consume caffeinated beverages was that it provided them energy. All but one participant included this in their answer. Many of the participants have also explained that the beverages helped them focus in class. A similar answer among the respondents were â€Å"It gives me energy† and â€Å"It helps me focus in class† as well as â€Å"It helps me stay focused†. One participant, a college graduate, similarly answered â€Å"It helps me stay awake during my long commute†. In addition, another predominant reason why the respondents in this sample liked caffeinated beverages was because of the taste. Every participant answered that they either liked the smell and or the taste of coffee. One participa nt answered â€Å"Coffee is always a good idea† while another participant answered â€Å"Drinking Monster taste good and makes me feel very good!† Furthermore, when listing the types of drinks the participants consumed, coffee and tea were majority of the replies. Many of them listed the types of coffee they enjoyed such as dark/light roast, Americano, expresso, and a cold brew type of coffee. High school level students and college level students listed eitherShow MoreRelatedStudy On Caffeine Consumption During College Students And An Afterschool Ap Tutor Class At Van Nuys High School Essay790 Words   |  4 Pagesthe respondents were the high school students. The mean age was 18.28, 22 % of the respondents currently in college. College graduates constitute 11 % of the participants. There was only 1 repondent who has a high school graduate and was not currently in college. Also, there was only 1 participant who was currently in grad school. Table 1. Univariate Analysis of Demographic Variables, N=18. N % Sex Male Female 9 9 50 50 Age (mean in years) 18.28 Highest Level of Education Some HighRead MoreIndividual Differences Affecting Caffeine Intake Essays2621 Words   |  11 PagesIndividual differences affecting caffeine intake. Analysis of consumption behaviours for different times of day and caffeine sources The purpose of this study was to research different personalities, and how they affect caffeine intake. Regular consumption was predicted by gender, age, nicotine use, and types of personality traits. Consistent caffeine consumption would has been known to impair sleep and enhance anxiety, and if over-consumed it becomes chronic it could cause dependency, and or worsenRead MoreEffect of Caffeine Consumption on Academic Performance in College Undergraduates1728 Words   |  7 PagesCarlin Wright Michigan State University Abstract In this study we are interested in assessing the relationship between average amount of caffeine consumed per day and academic performance. We hypothesized that an increase in average caffeine consumed per day would result in increased academic success. A short survey was composed based on average amount of caffeine consumed per day measured in milligrams and academic performance measured by GPA. This survey was administered throughRead MoreInvestigation of the Effect of Caffeine on Human Reaction Speed2353 Words   |  9 PagesInvestigation of the Effect of Caffeine on Human Reaction Speed Introduction This lab report will be exploring whether or not human simple reaction speed is affected by the consumption of around 130ml of a caffeinated beverage. This report will also assess whether or not there is any correlation between regular caffeine consumers, and a change in reaction time. This experiment, even though had ought to produce inaccurate data due to the lack of control variables, proved to be worthwhile as the consumptionRead MoreCoffee Consumption : The Health Benefits1831 Words   |  8 Pages There are on average 70 countries that grow the coffee plant for coffee production, and coffee trade is exceeding 10 billion dollars worldwide [1]. While water is the most consumed drink globally, coffee is the actually the next most consumed beverage [1]. I really did not have much background information prior on coffee, just that I need three cups a day to even function. This is because coffee is the richest source of caffeine for Americans, accounting for 71% of caffeine intake [ 2]. Eight ouncesRead MoreThe Effect Of Caffeine On The Heart Rate Of Daphnia2723 Words   |  11 Pageshow caffeine can affect the heart rate of a culture Daphnia. Heart rate of a living organism’s can vary depending on the individual, age, body size, heart conditions, medication use and even temperature. This report will examine if the caffeine is good or bad for the living organism’s health and body. And discuss about where the caffeine is produced and used in daily life of human beings and on the environment. Daphnia is a water flea used in this experiment because of its genomic infrastructure withRead MoreConsumer Survey Conducted for Bisleri8855 Words   |  36 Pagescontribute to the precipitation over land. Clean, fresh drinking water is essential to human and other life. Access to safe drinking water has improved steadily and substantially over the last decades in almost every part of the world. There is a clear correlation between access to safe water and GDP per capita. However, some observers have estimated that by 2025 more than half of the world population will be facing water-based vulnerability. Water plays an important role in the world economy, as it functionsRead MoreMigraine Headaches7653 Words   |  31 Pagesnear-daily basis. About 18% of American women and 6% of men suffer from migraine. This translates to about 36 million people in the United States alone! American employers lose more than $13 billion each year as a result of 113 million lost work days. Unfortunately, migraine is also very common in children. It has been reported in children as young as 18 months old. About 10% of school-age children suffer from migraine. Half of all migraine sufferers have their first attack before the age of 12

Application of Clinical Psychology Free Essays

Application of Clinical Psychology Jennifer Simpson Psy-480 March 4, 2013 Application of Clinical Psychology Introduction Winona Ryder is famous for more than the movies that she starred in over the years. News reporters gathered to gain more information in regards to this famous actress gone astray. In 2001 Ryder made the news for something that was not entertaining but gained quite a bit of public knowledge. We will write a custom essay sample on Application of Clinical Psychology or any similar topic only for you Order Now The actual incident was only part of the information that the public was curious about. The treatment and the reasoning for the off behavior were desired in order to better understand the issue that had haunted Ryder. Ryder is known as a kleptomaniac and her struggle became public after she was arrested for the theft of thousands of dollars in merchandise from Saks Fifth Avenue. Brief Overview: Wynona Ryder Arrested in 2001 and charged with grand theft and burglary, Winona Ryder reportedly has had previous shoplifting accounts as well (Meyer, Chapman, Weaver, 2009). Her tumultuous childhood experiences (bullied for her appearance) accompanied with hippie-like parents caused Winona tremendous unease. According to Meyer, Chapman, and Weaver (2009); â€Å"Eventually, her parents removed her from public school and home schooled her until she graduated† (p. 239). After moving to Petaluma, California, at age 10, Winona â€Å"enrolled in acting classes at the American Conservatory Theater† (Lee, 2011, para 2). Winona’s extreme childhood experiences may have led her to develop interpersonally generated anxiety (Meyer, Chapman, Weaver, 2009). As an adult, she experiences occasional panic attacks, insomnia, physical exhaustion, and stress from negative media attention. Read also Memory – Forgetting These cumulative issues accompanied with her relationship break with Johnny Depp caused her to check herself into a psychiatric clinic for treatment. Because of her psychological distress, her psychiatrist prescribed her sleeping pills. Winona allegedly became reliant on pain medication as well (Meyer, Chapman, Weaver, 2009). Kleptomania often accompanies other psychological disorders, including anxiety, irrational impulse control, and depression (Labi McDowell, 2002). Winona could easily afford to purchase everything she stole. According to Labi and McDowell (2002); â€Å"Experts today are more inclined to compare recreational larceny to thrill-seeking behaviors like bungee jumping or to addictions like drug abuse or compulsive gambling† (para 4). Stealing behaviors and the (pleasure) rush associated with getting-away-with-it often become addictive. In addition, the stealing behavior often becomes a reward that some individuals believe they deserve (Labi McDowell, 2002). Biological, Psychological, and Social Factors: Wynona Ryder/Kleptomania As with many disorders, there are certain factors that play important roles in the development of kleptomania. Studies have shown that although more research is needed to prove biological factors are connected with kleptomania, this impulsive disease has been proven to be more common in females than in males and may be connected to low levels of serotonin in the brain which affect mood and emotion regulation. Psychological factors involved in the case of Wynona Ryder and her kleptomania seem to be more of the key components than any other factors. Stress related instances that occur abruptly and conflicts in relationships both are connected to kleptomania and to Ryder. The multiple moves in her childhood and the negative relationships with the other children in school, along with her failed relationship with Johnny Depp are some examples of what could have aided in the development of the impulsive disorder for Ryder. Her admitted bouts with anxiety and depression are also psychological factors that have been proven to connect with kleptomania since Ryder clearly could pay for the items she stole, it would be fair to say that her actions were more for anti-depressive purposes rather than monetary or usefulness. Substance abuse was discovered in Ryder’s life and has also been proven to be connected to impulsive disorders, especially, but not limited to kleptomania. Other factors that have been connected with kleptomania are social factors such as social phobia, but with Ryder starring in many big deal movies, and some not so big deal, social phobia does not seem to be an issue for her. However, if one goes back to Ryder’s childhood and the bullying she suffered at the hands of her peers during such a vulnerable time in her life, kleptomania ust may be the way that she deals with a fear of social connections or relationships – a way for Ryder to cope with the emotional scars she may carry from her childhood. Clinical Psychology Interventions: Kleptomania The therapy offered to the client with Kleptomania is the cognitive-behavioral therapy. The behavioral and substance addictions are similar to Kleptomania. Choosing the cognitive-behavioral therapy comes from a convincing validation of the research into Kleptomania as a behavioral addiction (Grant, 2006). The therapy would attempt to alter the clients’ unwanted behaviors and thoughts through the cognitive restructuring and behavioral therapy to the thoughts and behaviors wanted for the individual. This type of therapy can assist in the replacing of the individual’s impulse to steal with the feelings of relaxation as in the Systematic Desensitization model of the cognitive-behavioral approach. The systematic desensitization therapy that replaces the urge to steal with relaxation feelings could also assist in treating the client’s symptoms of anxiety (Grant, 2006). The setting for this intervention is the clinical office of the therapist. This is so that the clients who could be ashamed or embarrassed about their issue can speak openly and freely with the professionals. These meetings should include the client, the therapist, and the professional who prescribes the clients antianxiety and antidepressant medications. Under the circumstances of some disorders that require medication, collaborations between the client and the professionals involved is essential for the clients proper treatment. The areas targeted by this therapy will assist the individual’s maladaptive ways of thinking and problematic behaviors. A cognitive-behavioral approach to the client’s treatment can help to provide the client with new and different coping skills to deal effectively with the impulse to steal, and the anxiety issues of the client. Conclusion Individuals that are affected by kleptomania do not all have the same background or even share the same daily struggles. These individuals walk different paths and struggle with many different types of kleptomania from gambling to stealing. Any one issue that takes away from an individual’s ability to better focus by needing the rush that comes with accomplishing he unnecessary task becomes a sign of kleptomania. Assisting individuals with the proper treatment at an early stage will allow the professionals to help them conquer the problems with which they struggle. These individuals need to be given the proper coping tools to refuse the anxiety and depression that lead them to perform such unwanted tasks. Once a patient has accomplished these coping sk ills, they will gain self confidence in their daily struggles and know that they can and will succeed. Reference Grant, J. E. (2006). Understanding and Treating Kleptomania: New Models and New Treatments. The Israel Journal of Psychiatry and Related Sciences, 43(2), 81-87. Retrieved from http://search. proquest. com. ezproxy. apollolibrary. com/docview/236926707? Labi, N. , McDowell, J. (2002). Why Did She Do It?. Time, 160(21), 69. Retrieved from http://web. ebscohost. com. ezproxy. apollolibrary. com/ehost Lee, K. (2012). Biography for Winona Ryder. Internet Movie Database (IMDB). Retrieved from http://www. imdb. com/name/nm0000213/bio Meyer, R. G. , Chapman, L. K. , Weaver, C. M. (2009). Case studies in abnormal behavior (8th ed. ). Boston, MA: Pearson Education/Allyn Bacon. 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Corporate Brand Building Of Amazon Samples †MyAssignmenthelp.com

Question: Discuss about the Corporate Brand Building Of Amazon. Answer: Brief Introduction Amazon.com was found in the year 1994 by Jeff Bezos at back of his garage, since then, the company has reached at the pinnacle of success and is redefining the e-commerce industry. Amazon is one of the largest valued brands in terms of value and by volume of good sold. The journey of Amazon was not easy, however it was steady and the entire team at Amazon was standing resolute behind its founder-Jeff Bezos. Amazon was started as an online bookstore in the year 1994 and then quickly diversified its product offering to other items such as DVD, music, video games, electronics and clothing items. The company with its headquarter at Seattle employs more than 500,000 people and is always looking forward to improve its services to better fit the customer needs and preferences. The company is operating in more than 16 countries and ships products to over 185 countries; it earned revenue of US $ 177.86 in the year 2017, an increase by a 20% margin than the previous year. Present day, Amazon s ells almost anything to everything on its portal and is the largest e-commerce company in the world. Amazon is a bigger brand than the brands whose products are sold on its website (Sayyed, 2016) The purpose of the report here is to understand the importance of corporate branding in marketing, evaluate the approaches to build a corporate brand, understanding the role of culture in corporate brands and finally evaluating the co-creation and stakeholder engagement in the context of corporate brands. Hence, for the purpose of analysing the above mentioned points, Amazon is selected as the organization for analysis. By the end of report, the importance of corporate branding will be established and other modules will be covered alongside. Brand- An understanding of the concept A brand can be understood as a name, term, design, symbol or any other feature which distinguishes it from the competition and makes it easier for the people to recognize and resonate with the brand. A brand can also be seen as a promise to its customer, it tells the consumers what they can expect from the brand and how the offering will be different from other competitors. The foundation store for a brand is its Logo, rest all other packaging material, promotional material, website andmarketing collateral integrate with the logo to create a formidable brand. Some examples of largest brands are; Apple, Nike, Marriott, Samsung, Amazon, McDonald, Google and many more (Marsden, 2016) Corporate Branding-Understanding the concept As the name speaks out in volume, corporate branding can be understood as promoting the companys name in lieu of the product it sells, the corporate entitys name overshadows the product and service offering of the company (Punjaisri Wilson, 2017). The purpose of corporate branding is to link the name of the company with the entire advertising efforts of IMC in the mind of consumer. Amazon is an example of successful corporate branding, as the name is synonymous with customer centric, assured timely delivery, quality products, great customer service and many more. People form a positive mind map when they hear of Amazon thus creating brand recognition with its consumers. Amazon has a much more powerful corporate brand than the products it sells on the website, giving air to the corporate branding (Tam, 2016) Importance of corporate branding in Marketing In the past as well in the present, many Brand names have been rolling onto the tongue of the consumers; the simple reason is because of a strong branding done by that organization. A company brand is something which combines the logo, slogan, colour, texture and with the right branding the company could be recognized without the name even being visible (Jukic, 2017) such is the extent of corporate branding. Corporate branding is useful to both small and large businesses; experts have classified the importance and reason for strong branding in 5 parameters: Identity Corporate branding is important as the logo and slogan of the company marks the identity of the business, and people can easily recognize the face of the company seeing the logo and the slogan. Strong corporate branding makes it possible for people to recognize the brand without the name being visible (Merrilees, 2016) Customer relations Customers find it really easy to relate with the brand, the brand recall is higher and also the brand advocacy. It is really easy building a loyal relationship with the customer if the company has a strong brand identity. Strong brand identity lays down the pillar for sustained growth (Keller, 2016) Professionalism Although the concept of brand is clear to all the organization, but at times companies find it hard to convey the purpose, meaning, mission, vision and values of the organization across people, thus unable to create a strong brand identity in front of the consumers. On the other hand, having a well created branding campaign will showcase the business as highly professional in its approach and create positive image in the mind of consumers. Professionalism does not limit itself to the consumers but it also applies to other companies with which the brand wants to engage in business. Signature of quality This is what Amazon has been doing since its inception, the company offers superior quality product with assured delivery and focus on its customers, and this in turn translates into Amazon being a brand which provides high quality product and reliable service to its customers. Thus, the brand name becomes a sign of quality for the consumers. Increasing valuation Strong corporate branding not only adds to the existing revenue of a business, but it also adds to the valuation of the company. Successful corporate branding ensures the valuation of the company rises, and if the company has to go forward with MA, the amount it will extract due to its corporate branding will be really huge. Helps in ROI Amazon is a perfect example of a company which has positioned its brand identity as a company which provides quality product and services and keeps its customers at the forefront of any business practise. Thus a strong corporate branding combined with equally great service and product offering helps in generating a good return on Investment. Thus, it can be said that corporate branding help the business by not just creating brand awareness, but it also helps the business in achieving a momentum, a momentum which is caused by the strength of its corporate image. Amazon has been doing this successfully over the last 24 odd years and people strongly relate to the brand. The company has surpassed all of its competitors in almost all the markets and is consistently doing service innovation so that people can remember Amazon as the biggest innovator and disrupter in the market. Avoids Misinterpretation A company which has established a strong corporate brand identity leaves no room whatever possible for vagueness. The employees of the company breathe in and out the companys values, vision, mission and its goals and thus project them confidently in any of the public or press interaction. Hence, corporate branding additionally helps in generate confidence among the workforce. Mind Map for Amazon As explained earlier, Amazon has created a strong brand name for itself and across the globe the company is recognized as the largest e-commerce service provider of quality goods and services. Mind map is a comprehensive tool, which permits the individual to map the brand according to his mind set. On hearing the brand name Amazon, people mostly recognize the company as: E-commerce company Largest provider of all the goods imagined Fastest delivery Customer centricity Low cost Jeff Bezos Excellent customer service Fast refunds Assured delivery These are some of the points which pop up in the mind of consumers on hearing the name Amazon. It can be thus said that corporate branding is a bigger umbrella under which the product branding takes shelter. For a product to sell in the market, the company has to ensure that the brand is already established for increased sales. Brand building is not an easy process, it takes lot of time, effort, strategy and the right mind set to create a brand. Corporate brand building-Different approaches of building a brand According to the management experts there are 7 schools of thoughts to build a brand, they are: The economic approach In this approach, the brand can be seen as a part of traditional marketing mix. According to the economic model approach, 4Ps of marketing mix are used in building the brand strategy. It can thus be seen as the most basic, functional and economic marketing type where the companies are competing against the product, price, place and promotion. In this approach of building a brand, social and economic points of view play a balancing role (Balmer Wang, 2016) The identity approach This can be seen as the most prevalent approach which the brand managers use while building corporate brand. According to this approach the brand is aligned with the mission, vision and business objectives of the organization and the same is reflected in its marketing strategy and promotions. It has a dual role to play, on one hand, consumer gets to know about the values, vision, mission and goals of the company and on the other hand, a corporate brand is being created on the side-lines of it.Amazon.com uses identity approach in building its brand image and keeps the product branding separate from the product branding. Amazon is riding high on its created image of customer centric firm in the market (Balmer, 2017) The consumer based approach In this type of brand building exercise, the brand is linked to the association it has with its customers. According to this approach, brand observes how the consumer interact with the brand, what are their requirement, what are the pain points, what excites them, what delights them, based on all these factors the corporate branding is done to have a better relevancy with the customers. The Personality based approach In this type of approach the brand is a human like character. This type of branding is done on product placements in movies, music, videos and other sport. A consumer when looks at his favourite human character interacting with a particular brand, he himself gets attracted towards that brand in a bid to resonate with their celebrity. The relational Approach This is an approach in which the brand is seen as the viable relationship partner. Companies due to the advent of digital marketing have been using personalized communication tools to interact with the audience. Audience gets easily connected through E-mail, highly targeted campaign and the events conducted for them. In this approach the brands also extract a lot of relevant information about the behaviour of the customer and thus further improve the marketing efforts to better suit the customer taste. The community approach As the name suggest, here the brand is built by focussing on the community. The brand in this case wants to be a part of a community or a social event. Audience on seeing a company interacting with society and doing something for the community automatically gets registered in their head, thus helping in creation of a brand The cultural approach As the name suggest this approach shows the brand as part of a broader cultural fabric. The approach here contains aspects of cultural consumption, it takes into consideration the leanings of the people in the past, as to what they have been wearing, which brands or shops do they visit to buy some particular thing and so on. But as an individual grows up, he does not wears the same clothes or visits the same store, because now his culture has changed. Hence, in the cultural approach of creating a brand, the brand focuses the attention on the changing world and the driving factors of the change. It also takes into consideration the trends which are influencing the change and accordingly sets the tone for brand building (Bargenda, 2015) These days though companies do not focus on one method of brand creation, they use a variety of approaches to target the customers. The pattern these days is shifting from economy and identity model to more radical cultural model of approach; however Amazon is still relying on the identity approach for brand creation. Co creation and stakeholder engagement Stakeholders of any business refer to all the people who are directly or indirectly associated with the business. This ideally involves employees, customers, and board of directors, management groups, media personnel, government bodies, advertising agencies, recruitment agencies and suppliers (Jones, Harrison Felps, 2018). Therefore, stakeholder engagement is very crucial for the success of any business and especially for the brand development of any organization. Stakeholders have a vital role to play in the success of any brand. The organization naturally puts efforts to ensure a high brand value for the firm but very often it is the efforts of the stakeholders that strengthen the brand value and reach (Mok, Shen Yang, 2015). The steps taken by the stakeholders in co creating the brand of Amazon are as below: Media Media channels and leading newspapers make a larger set of audience aware of the brand. Any recent development with the brand gets immediate media attention and the same news is spread across the different customers (Kohli, Suri Kapoor, 2015). Had the media not played an active role in building Amazon, it would have been very difficult for Amazon to have such a massive reach. This is an example of stakeholder co creating the brand with the organization Social media User generated content There are various social media platforms like Facebook, Twitter, Instagram and recently even Snapchat. These platforms are fantastic tool for consumer s and the brand to connect with one another (Tuten Solomon, 2017). The companys brand image largely depends on what the company posts on these social media channels. However, the content posted by the users of the brand also has a massive reach and is often considered a more trustworthy source of information. Positive inputs from loyal Amazon customers help in co creating and enhancing the brand value of amazon. Stakeholder engagement theory Stakeholder theory or stakeholder engagement theory is an approach to understanding, identifying and dealing with all the stakeholders of the company. Stakeholder theory understands that all the people who are related to the business will be directly or indirectly affected by the decisions made in the business (Armstrong, Kotler, Harker Brennan, 2015). Stakeholders of the business have a crucial role to play in the success of any brand. Therefore for the success of any brand, it is important that stakeholders of the brand are engaged and take an active part in making the brand a success. There are several ways in which Amazon has ensured a high level of customer engagement Social media Social media marketing refers to the promotion of any product or service through social media platforms like Facebook, Instagram, Twitter and recently even Snapchat (Chaffey, 2016). Amazon has actively pursued social media marketing in order to reach out to its customers. Amazon has adopted effective social listening skills which makes the brand aware about what is being spoken about the brand across all the social media platforms. Amazon team also takes the efforts to reply to certain people who post their grievances on their social media accounts. Customer feedback Customer feedback is another way of ensuring stakeholder engagement. Amazon has a mobile application, a website and a customer helpline contact number. All three sources can be used by the consumers at any point of time in order to provide a positive or a negative feedback (Wang, Cavusoglu Deng, 2016). Amazon has worked at ensuring that the customers can reach them in a convenient manner and this is why all their online portals are very user friendly. Product reviews All the products that are sold on Amazon have customer reviews. This allows customers to make a better decision about their purchasing. If any product has severe negative reviews then the company even takes the product off completely. These reviews help customers engage with the brand as well as other customers of the brand. Event sponsorships Amazon also sponsors various events which often take place for charity which helps people connect with the brand. Sponsoring events where a large number of people gather help the brand convey its values to those people through a single space (Addis, Miniero Soscia, 2018). Training to delivery executives Amazon provides exclusive training to its delivery executives so that their behaviour, attitude, use of language and efficiency of service connects with the customers. A well spoken delivery executive quickly forms a connection with the customer he or she is delivering to. Therefore, all the Amazon delivery executives are mandated to be on their best behaviour while conducting deliveries of products across the world. Conclusion Branding is a highly important part of any business that exists today. Creating a brand involves patience, time, perseverance, innovation, hard work and stakeholder support. Businesses work towards ensuring that their brand name has a high reach and a positive positioning in the minds of the consumers (Wheeler, 2017). There are various strategies adopted by the leading companies of the world to ensure that their brand is well known as and has a wide reach of customers. Amazon, as a brand, has worked immensely hard in ensuring that the customers are truly satisfied and the brand is renowned across the globe. Amazons tactics have turned out well as the brand has a wide customer reach through different parts of the world. At the same time, Amazons positioning in the minds of its customers is very positive. Stakeholder engagement plays a crucial part in building a brand and ensuring that the brand has a high customer base through the globe. Stakeholders of the brand can contribute towards increasing brand reach and awareness through different sources. At the same time, Amazon continues to put various efforts to ensure that its stakeholders are engaged with the brand. Few of these strategies include social media marketing, getting user generated content on media, developing effective means of communications with customers and enabling flow of information. These efforts by Amazon have helped the brand reach the pinnacle of success and have also set a perfect example for new businesses to follow. References Addis, M., Miniero, G., Soscia, I. (2018). Facing contradictory emotions in event marketing: leveraging on surprise.Journal of Consumer Marketing, (just-accepted), 00-00. Al Sayyed, S. (2016). Strategic Marketing. A Live Case Study on Amazon Marketing. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Balmer, J. M. (2017). Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship.European Journal of Marketing,51(9/10), 1462-1471. Balmer, J. M., Wang, W. Y. (2016). The corporate brand and strategic direction: Senior business school managers cognitions of corporate brand building and management.Journal of Brand Management,23(1), 8-21. Bargenda, A. (2015). Corporate heritage brands in the financial sector: The role of corporate architecture.Journal of Brand Management,22(5), 431-447. Chaffey, D. (2016). Global social media research summary 2016.Smart Insights: Social Media Marketing. Jones, T., Harrison, J., Felps, W. (2018). How Applying Instrumental Stakeholder Theory Can Provide Sustainable Competitive Advantage.Academy of Management Review, amr-2016. Jukic, D. (2017). The Importance of Corporate Branding in School Management.STRATEGIC MANAGEMENT,22(4), 11-18. Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS review,6(1-2), 1-16. Kohli, C., Suri, R., Kapoor, A. (2015). Will social media kill branding?.Business Horizons,58(1), 35-44. Marsden, J. L. (2016, July). Translating organisational definition into brand mark expression: Strategies for new organisations. InAcademy of Marketing Annual Conference Proceedings 2016. Leeds. Merrilees, B. (2016). Interactive brand experience pathways to customer-brand engagement and value co-creation.Journal of Product Brand Management,25(5), 402-408. Mok, K. Y., Shen, G. Q., Yang, J. (2015). Stakeholder management studies in mega construction projects: A review and future directions.International Journal of Project Management,33(2), 446-457. Punjaisri, K., Wilson, A. (2017). The role of internal branding in the delivery of employee brand promise. InAdvances in Corporate Branding(pp. 91-108). Palgrave Macmillan, London. Tam, K. D. (2016). Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity. Tuten, T. L., Solomon, M. R. (2017).Social media marketing. Sage. Wang, S., Cavusoglu, H., Deng, Z. (2016). Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities.Information Management,53(2), 197-206. Wheeler, A. (2017).Designing brand identity: An essential guide for the whole branding team. John Wiley Sons.

Why did the Tsarist regime Survive 1905 free essay sample

An examination of the causes of the 1905 revolution in Russia, how close it came to success, and the reasons for its failure. This essay argues that the Russian revolution of 1905 was a protest against the Tsars refusal to make political concessions, and that once the concessions were given, the revolution was doomed to failure. It argues that the opposition was disorganized and not united in its objectives, and that generally the people of Russia still revered the Tsar, despite his faults. On 9 January 1905, a workers procession in St Petersburg calling for social and political reform was fired upon by panicked troops and two hundred people were killed. A resultant wave of strikes and protests across the country threatened to overthrow the monarchy; indeed, as most of the army was engaged in the war against Japan, the Tsar had little protection. Opposition to the Tsar had been building up for many years, and was made up of a broad range of political groups, including peasants and workers, moderates and revolutionaries, liberals and socialists. We will write a custom essay sample on Why did the Tsarist regime Survive 1905? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

The Team That Wasn’t Essay Essays

The Team That Wasn’t Essay Essays The Team That Wasn’t Essay Essay The Team That Wasn’t Essay Essay Fire Art is a household owned concern in the glass doing industry based out of Indiana. The company has an 80 twelvemonth history of bring forthing high quality and high priced glass ware. About 18 month ago. gross revenues and net incomes bottomed out which drove the demand to implement a strategic realignment program to hold the concern running and winning within six months. The job in this instance is constructing a collaborative squad with assorted backgrounds and accomplishments to make a strategic realignment program in the glass industry to take on the competition. construct trade name trueness. increase gross revenues and maximize net incomes. Premises The premises in the instance are the employees lack of cognition of the household concern being in problem due to level net incomes and gross revenues. engagement in a squad environment now needed versus lending separately. the Directors of each division needs aid with larning how to collaboratively run and co-exist together to accomplish company aims. the company is non technologically savvy with the necessary tools to vie. and the company is non known nationally or planetary in their industry. Some of the cardinal issues in the instance are Team Dynamics. Team Development. Leadership Styles. Managerial Decisions. and Industry Competition which are discussed in farther detailed as follows. Team Dynamics Team Dynamics plays a cardinal function when organizing a squad because it is of import to guarantee the squad is cohesive with positive energy. The squad would necessitate to reflect non merely single thoughts but be common and complementary as they reach the ends set for the squad. Team base activities are going criterion in today’s concern environments. Having a squad establishes a manner for concerns to collaboratively make their aims and keep each other accountable for the undertakings at manus. â€Å"Teamwork is everyplace. More than of all time before organisations are acknowledging the types of state of affairss for which group work can supply a cardinal competitory advantage† ( Miller. 2003 p 121 ) . Eric. the Director of Strategy had experience working in a squad environment in his old occupation map. nevertheless he lacked the experience needed for squad development non utilized in a household concern. Team Development Assorted grounds. such as different aims. precedences. personalities. perceptual experiences. methods and manners get in the manner of holding effectual members on a squad ( Adkins. 2004 ) . Teams are really conventional in new direction thought and have become a chief stay in many concerns for coaction of thoughts. ends. and schemes. However. when holding a squad. there may be members who are non accustomed to a squad environment and cause division within the squad as they try to make their aims. To keep squad public presentation. it is progressively of import to guarantee each person on the squad have high emotional intelligence. The premiss for associating emotional intelligence to team public presentation is that high emotional intelligence enables team members to pull off and be cognizant of their ain emotions and the emotions of other squad members† ( Jordan A ; Troth. 2004 ) . Emotional consciousness and emotional direction are indispensable properties for squad public presentation because they cultivate effectual relationships with fellow workers to heighten squad kineticss. Leadership Style Leadership accomplishments are built-in to team kineticss and development in order for the squad to execute proficiently. Leadership encompass many manners and fluctuations based upon several factors that make up the single leader. Forbes magazine high spots four cardinal manners of leading. which are Visionary. Empathetic. Humble Servitude. and Moral or Ethical ( Karlgaard. 2009 ) . These cardinal leading traits work together when running a major concern like Fire Art. Jack. the CEO. ran the company based on his household values and lacked the vision needed to calculate alterations in the glass industry. â€Å"To know and understand yourself is cardinal to cognizing and understanding others and actuating them to follow your vision as a leader ( Youngblood. 2010 ) . There are several leading resources available to develop oneself non merely at the CEO degree but at all degrees in order for the company to accomplish its aim in the market place and within their ain concerns with employees. What household concerns value and believe about people. work. and money forms their behaviour toward their concern and their employees. Without shared values. it is hard to make a sense of way for the concern. Managerial Decisions The determinations that directors make when running a concern. organizing squads. or making schemes are really of import for the overall wellness of the concern. Fire Art limited itself purely in the Mid-Western part and did non encompass enlargement outside of it current market country. This determination may hold worked for many old ages in the company but it restricted its growing which allowed competition to derive market portion in their industry. It is besides imperative that direction from a Senior degree guarantee their employees are cognizant of the way the company wants to take in respects to increasing market portion. gross revenues and net incomes peculiarly if they see a downward tendency in those countries. Hence. the CEO vision for their concern or company becomes progressively of import along with the belief the company has a feasible merchandise or service the consumer wants. † A director with strong beliefs about the right class of action will pull subsidiaries with similar beliefs. This alliance of beliefs between directors and workers in the same company gives way to the house and affects inducements and coordination† ( Wen A ; Zhou. 2009 ) . The Chief executive officer of Fire Art believes he can turn his household concern around with a comprehensive program for strategic realignment in the glass industry. He has made a cardinal determination by tapping into his subsidiaries resources and accomplishments along with delivery in a adviser to ease the procedure. â€Å"Every concern has to analyze its ain state of affairs and make up ones mind what constitutes the critical facets of its ain environment† ( Heller. 1972 ) . The Fire Art is a household ain concern without any mass production or national distribution. The concern did non encompass current engineerings or market schemes for their current industry and hence demands to review its demands in the market place. The usage of information engineering and the Internet between little household concerns and their economic environment enables resource exchange and electronic interaction inside the company. with their client base and sellers ( Niehm. Tyner. Shelly. A ; Fitzgerald. 2010 ) . Fire Art has to ticket tune their concern in the engineering country to maintain in front of their competition and remain competitory in the glass industry. Industry Competition Constant alterations can be expected in merchandises. in merchandise lines. and theoretical accounts of bing merchandises in a competitory society ( Cassady. 1964 ) . With the development of assorted merchandises. today’s engineering plays an intricate portion in how a concern competes with their competition. Design. Manufacturing. and Distribution are all cardinal functions that are intertwined together to set out the best merchandise to the market place. It’s imperative that concerns stay abreast of the new engineerings as it relates to their industry in order to remain in front or vie against their rivals. Fire Art is a household owned concern that has stood the trial of clip for about 80 old ages as a high terminal glass maker. Because of this. their Brand has length of service against the rivals in respects to standing out in the industry. † In modern times. trade names and trade name direction have become a cardinal characteristic of the modern economic system and a basic of concern theory and concern practice† ( Desai A ; Waller. 2010 ) . Fire Art can use their trade name to impel them frontward as realign and reconstitute their concern to take on the competition in glass industry. Recommendations The program of action is for the CEO to keep a companywide meeting to turn to the problem the company is confronting and why strategic repositioning needs to take topographic point now. In order for the strategic repositioning to be effectual and supply impact to the net incomes and gross. the CEO needs to integrate senior degree direction in the freshly formed squad. Because the CEO has already brought in a Strategic Director for the occupation. he should let Eric to interview the possible squad members before organizing the squad to guarantee the ends and aims can be met. Once the squad is formed a monthly study should be provided to the CEO to measure the advancement of the strategic realignment. The CEO has requested the strategic repositioning to be done in six months. The recommendation here is to hold a comprehensive program in topographic point in six months and so implement the program in following six months to give the squad clip to work out any issues or factors that may forestall the squad from making the ultimate aim of shifting the company. In order to extenuate any jobs that may originate during squad development. it is recommended the selected squad participants undergo the Stages of Group Development Model by Bruce Tuckman. Training and development is recommended for all employees to increase and keep their current accomplishments so they continue to be a valuable mployee to the company attempts to shift. The company as a whole demands to put and implement new engineerings to hold their merchandise put to market faster to maintain abreast of the competition. Currently Fire Art is limited to the Mid-Western part for their glass merchandises. It would be advisable to look at spread outing nationally in the United States and so Globally. A market analysis should be conducted in respects to new design tendencies. pricing. fabrication. distribution and other factors in respects to re-branding the household concern beyond the Mid-Western footmark.

Star Wars Day! 4 Great Grammatical Mistakes from Hollywood

Star Wars Day! 4 Great Grammatical Mistakes from Hollywood Star Wars Day! 4 Great Grammatical Mistakes from Hollywood To celebrate Star Wars Day – slogan, â€Å"May the 4th Be With You† – we’re delving into the murky world of Hollywood movies. And while Tinsel Town might be a â€Å"Dream Factory† where fantasies are brought to life, it hasn’t always been a good grammatical role model. For example†¦ 1. Eight Legged Freaks Punctuation is often the first thing to go in a movie poster. Examples include the comma-less Burn Hollywood Burn and the missing question mark at the end of Who Framed Roger Rabbit. However, more worrying is the hyphen absent from Eight Legged Freaks. Maybe the spider dislodged the hyphen with its foot? (Warner Bros. Pictures) If this was a movie about giant spiders, as the poster suggests, the title should be â€Å"Eight-Legged Freaks.† But it isn’t, so we can only assume it’s about eight freaky people instead. The Pogues, maybe. 2. Honey, I Shrunk the Kids The more you think about it, the weirder â€Å"shrunk† sounds. (Walt Disney Pictures) We’ll give Honey, I Shrunk the Kids credit for knowing how a comma works. But this title still falls short. This is because â€Å"shrunk† is the past participle of â€Å"shrink,† while the simple past tense is â€Å"shrank.† As such, it should be called either Honey, I Shrank the Kids or Honey, I’ve Shrunk the Kids. In protest, we refuse to acknowledge Rick Moranis in any other role until this has been fixed. 3. Into the Wild While there’s nothing ungrammatical about the title of Into the Wild, the poster does feature the cryptic statement â€Å"Screenplay and Directed by Sean Penn.† What could this mean? â€Å"Hey guys, I’m just busy screenplaying this screenplay.† (River Road Entertainment) â€Å"Screenplay† is a noun, so â€Å"Screenplay by Sean Penn† would simply mean Sean Penn wrote the screenplay. And â€Å"directed† is a verb, so â€Å"Directed by Sean Penn† would be easy enough to understand. But put these together and we’re left with two unfortunate possibilities: Sean Penn thinks â€Å"screenplay† is a past tense verb. The poster designer didn’t care about grammatical parallelism. Neither option give us a lot of confidence in Hollywood’s proofreading. 4. Star Wars: The Force Awakens It’s Star Wars Day, so this list wouldn’t be complete without an appearance from the famous sci-fi franchise. And we’re going to pick on Star Wars: The Force Awakens. This movie is interesting for the lack of commas around â€Å"Luke† when they identify Leia’s brother in the opening text crawl. (Lucasfilm Ltd./Bad Robot Productions) As this article points out, we use parenthetical commas to add non-essential details, such as a name when we already know who a sentence is about. So, if Leia only had one brother, the opening crawl should say: She is desperate to find her brother, Luke, and gain his help†¦ The commas here show us that the name is an extra detail: we know who â€Å"her brother† is without saying â€Å"Luke† because Leia only has one brother. But the crawl in The Force Awakens says: She is desperate to find her brother Luke and gain his help†¦ And this opened up the possibility  that Leia had additional male siblings somewhere! Was J. J. Abrams hinting at something in the future of the Star Wars series? Unfortunately, the answer is â€Å"no.† Despite some excitement on the internet, it was just a punctuation error. But that’s still a more satisfying twist than the ending of Lost, so maybe we can give J. J. a pass on this one.

Contracting and Procurement in Project Management Essay - 1

Contracting and Procurement in Project Management - Essay Example Project procurement management is "the process of purchasing goods or services from the vendors" (Phillips, 2003). This very definition of the process suggest that the procurement is the process which involves external organizations as well as persons in the whole project management process. It therefore not only makes it more complicated but also a delicate job too as maintaining relationships with the vendors and suppliers sometimes become a very important element for the overall success of the project. Thus, it is of great importance that the procurement management should effectively be integrated into the overall process of project management so that project can get completed within budgeted times, costs and schedules. It is also important to understand that the process of procurement management is a phased process therefore it is not only time consuming but also need to have a more strategic outlook as it also provides an opportunity to develop long term relationships with the vendors. This presentation will present an overview of how the process of procurement management can fit into the whole project management besides discussing the various other aspects to get a braoder view of the whole process. Procurement is a process which requires the involvement of different resources including people, goods, services as well as other resources. It also involves the evaluation of tenders as well as estimation of different costs involved in the procurement process. This therefore requires that the project managers must take extreme care to manage different risks involved in the process. Since the process of procurement management involves different persons outside the project therefore project managers need to follow a systematic procedure. A procurement management process generally involves following processes: 1) Purchase and acquisition decisions 2) Contract Planning 3) Solicitation of seller responses 4) Selection of sellers 5) Administrating the contract 6) Contract closure The first phase of purchase and acquisition is about the determination of the different goods and services required to complete the project. This therefore requires that the project managers must clearly identify which project needs can be fulfilled through the procurement process. The emphasis, during this phase of the procurement, is mostly on what, how and when to acquire the resources required for the project. (Ghosh, 2007). Contract planning is the next important steps which require not only close monitoring of the existing policies and procedures of the firm but also require that the organization's strategic objectives and aims are achieved. It is important to understand that the very crux of the procurement management process is to make a conscious decision of whether to buy or build the resources required for the project to complete. It has also often been argued that the while planning for contracting, project managers must also take into account the various legal aspects of the contracting and that the drafting of the same should be done after taking into different legal as well as operational aspects of the contracting. While at the phase of the purchase and acquisition decisions, it is also important that the project managers must evaluate the seller responses after making acquisition decisions. It is quite possible that the project

Ethnographic and Community Analysis Essay Example | Topics and Well Written Essays - 1500 words

Ethnographic and Community Analysis - Essay Example However, with the changing nature of the world, education has become a prime reason for which people move from one place to other. Owing to this aspect, cultural and ethnic diversity can be apparently observed to be prevailing in educational institutions (Parvis 120-130). In order to depict their specific identity and main cultural heritage, students in educational institutions form clubs based on culture or ethnicity. The Saudi Students Club (SSC) is one of amid those cultural clubs which exist in various educational institutions. It has been noted that the mission and the vision of the club in Boise State University (BSU) is to promote knowledge along with awareness of culture and historical significance of Saudi Arabia. The sole aim of the group is to remove cultural and ethnic barrier between students from Saudi and students belonging to other community within the university (3Boise State University, â€Å"Enjoy Saudi Culture at Sept. 27 Celebration†). THESIS STATEMENT The principle intent of the paper is to analyze SSC at Boise State University (BSU). Contextually, the paper would present the sameness and the differences that exist between the members of the groups. This would be performed through practical understanding and research. THE SAUDI STUDENTS CLUB (SSC) IN BOISE STATE UNIVERSITY (BSU) As mentioned earlier, almost every university has clubs based on diverse culture or nationality. The Saudi Students Club (SSC) is quite common in this regard in various universities. Usually, these groups aim at promoting the interest and the welfare of the richness of culture and history of Saudi Arabia. Other cultural groups also set similar kind of objectives for their existence. The SSC in various universities also seemed to be inclined towards ensuring formation of greater affiliation amid the students and the faculties. In this regard, the group strongly believes that by forming greater association between the students and the faculties, the students o f Saudi and others belonging to diverse culture along with community can develop their overall performance and career by a considerable level. Apart from that, such cultural and ethnic groups also work towards maintaining understanding between two nations which further impacts beneficially on the welfare of overall community of the university. Correspondingly, the SSC of BSU also depicts their presence with similar kind of objectives. It has been noted that out of 579 international students in BSU, 262 of them are from Saudi Arabia. This aspect depicts the strong presence of Saudi students in the university. The SSC of BSU intends to develop an environment within the university wherein people from different cultures can recognize and respect each other’s culture and ethnicity. Contextually, the group celebrates Independence Day of Saudi Arabia, observe the festival of Eid within the institute and organize various other cultural events wherein each and every member of the univ ersity is heartily welcomed and their valuable ideas are greatly valued. Notably, the group also assists the newly joined Saudi students in the university every year by helping them to get acquainted with the prevailing atmosphere of the university and ensures a better future by forming greater association between them and BSU. In precise, it can be stated that the SSC in BSU intends to develop a strong affiliation between the Saudi students and students of other community in the same campus. The main principle of the club is to assist new and existing students of Saudi community so that they could be able to reap significant benefits both socially and academically. This aspect might permit the Saudi students to succeed in their academic career by a certain degree. Ahmad Almotairi, the President of the SSC

Informative Speech Outline Essay Example for Free

Informative Speech Outline Essay Purpose: To inform my audience members about diabetes, the complications of diabetes, and what they can do to prevent diabetes from happening or how they can manage and maintain a healthy lifestyle if they are currently living with diabetes. Introduction I. Show of hands, how many of you know someone who has diabetes? Need/Connection II. According to the National Diabetes Report, 2014 from the centers for disease control and prevention, nearly 29.1 million people in the United States have Diabetes Speaker Credibility III. Almost all of my family are now currently living with diabetes, and one of them is my mom, she has type 2 Diabetes and having to see her inject herself with insulin every day and have to watch her not being able to eat all the food she wants is tough since she always has to watch how much sugar she intakes. Topic and Main Points IV. Now, although some of us may not all have diabetes, diabetes is the fastest growing disease in the country, and is also one of the top ten leading causes of death. Today I will speak to you about the types of diabetes, complications of diabetes, and steps you can do to prevent yourself from this disease or ways to keep your diabetes under control. Transition Statement V. I will begin by informing you all on what exactly diabetes is, and the types of VI. Body A. What is diabetes? According to the Joslin Diabetes Center; diabetes is defined as a disease in which the body is unable to properly use and store glucose. Glucose is the main source of fuel for the body. And a person with diabetes cannot absorb glucose properly, and glucose stays circulating in the blood damaging tissues over time. B. Types of diabetes I. Type 1 Diabetes: Formally known as juvenile diabetes, which is usually diagnosed in children and young adults. Type 1 diabetes is where the body does not produce any insulin, and people who have type 1 diabetes must take daily injections or pumps to be able to survive on a day to day basis. II. Type 2 diabetes: Formally known as adult-onset or non- insulin dependent diabetes, type 2 is much more common than type 1. Type 2 diabetes is where not enough insulin is produced, and people with type 2 diabetes will need to take either medication or insulin to help regulate the insulin in their body. III. Gestational Diabetes: According to the Baby Center Medical Advisory Board when the body needs additional insulin, the pancreas dutifully secrets more of it, but if your pancreas can’t keep up with the increased insulin demand during pregnancy, your blood levels rise, eventually resulting to gestational diabetes. Most woman with gestational diabetes don’t remain diabetic after the baby is born, but the women are at higher risk for getting it again during a future pregnancy and for developing type 2 diabetes later in life. Transition Statement Keeping diabetes under control can reduce the risk of having future complications C. Complication of Diabetes I. There are many risks and complications with diabetes that are serious, and can sometimes even result to death. Just to give a couple examples: heart disease, nerve damage, amputations, and vision problems. II. According to the World Health Organization diabetes increases the risk of heart disease and stroke. 50% of people with diabetes die of cardiovascular disease. Transition Statement There are many complications associated with diabetes that can be very scary, and life threating. But there are many steps you can do to keep your diabetes under control or prevent diabetes from entering your lifestyle. D. What we can do to maintain/prevent normal blood sugar levels. I. For those who are currently living with diabetes you can take some measures to keep your condition in line by exercising regularly, eating healthy, and taking medications instructed by your doctors. II. For those who don’t have diabetes we can take preventative measures to stop diabetes from happening  to us. Although it may tough to stay away from all those sweets, once in a while we can make some healthy eating choices and increase our physical activity. Transition Statement By better understanding of what diabetes is, and becoming knowledgeable on the consequences of diabetes we can prevent it or still maintain a healthy lifestyle while living with diabetes. Conclusion I. Diabetes is an incurable disease that affects a large amount of people today, but if we are well informed we can make smart decisions. II. There is no real cure for diabetes, but those who are diagnosed with it can still live a long healthy life if they take care of themselves. To better understand diabetes we need to recognize the types of diabetes, and realize the steps we can take to prevent and maintain this disease. Works Cited Gestational Diabetes: Causes, Diagnosis Treatment. BabyCenter. N.p., n.d. Web. 10 Sept. 2014. What Is Gestational Diabetes? American Diabetes Association. N.p., n.d. Web. 10 Sept. 2014. Translation, Division Of Diabetes. National Diabetes Statistics Report, 2014(n.d.): n. pag. Web. National Diabetes InformationClearinghouse (NDIC). Diabetes Overview. N.p., n.d. Web. 10 Sept. 2014. Large squirrel 556

Not Just Your Kids Problem: Adult ADHD Essay -- Attention Deficit Hyp

Not Just Your Kid's Problem: Adult ADHD Attention Deficit/Hyperactivity Disorder (ADHD). Everyone has heard of it. A few years ago every newspaper and weekly magazine had a feature about the disorder. The disorder was mostly associated with school-aged children because that was the time when most of the symptoms surfaced. Today ADHD is the most common behavior disorder diagnosed in children and teens. ADHD refers to a group of symptoms that begin in early childhood and can continue into adulthood, causing difficulties at home, at school, at work, and within the community if not recognized and treated (1). But what most people never hear was that ADHD also affects adults and if left untreated can have serious effects. ADHD is a condition that makes it difficult for children and adults to pay attention, control their activity level and limit their behavior in age appropriate ways (2). Inattention is the most common symptom. In addition to having difficulty paying attention, people with this ADHD symptom often are unable to consistently focus, remember, and organize. They may be careless and have a hard time starting and completing tasks that are boring, repetitive, or challenging., impulsiveness and hyperactivity. With impulsivity, people who frequently act before thinking may not make sound judgments or solve problems well. They may also have trouble developing and maintaining personal relationships. An adult may not keep the same job for long or spend money wisely. A hyperactive child may squirm, fidget, and climb or run when it is not appropriate. These children often have difficulty playing with others. They may talk a great deal and not be able to sit still for even a short time. Teenagers and adults who are hyperactiv... ...cure for ADHD but there is treatment. Treatment ranges from therapy to medication. Adults with untreated ADHD have been found to be more likely to have a substance abuse problem, which makes some people edgy about taking a controlled substance such as Ritilan because when used incorrectly can become addictive. However, when taken properly, medication can prove very helpful, allowing a person to concentrate on activities and be more productive. Therapy is especially helpful for adults in relationships because it allows them to bridge the gap in communication. References 1)WebMD, Topics and Overview of ADHD http://my.webmd.com/hw/add_adhd/hw166085.asp 2)ADHD in Adults http://serendip.brynmawr.edu/biology/b103/f03/web2/www.lillymedia.com/rep_guides/RG_ADHD_Adultback_00000013.pdf 3)Ruhrold, Richard, PhD Adult ADHD http://www.bowencenter.org/is.htm

RACIAL DISCRIMINATION IN TONI MORRISON’S Essay

ABSTRACT: Racial Discrimination is when a person is treated less favourably than another person in a similar situation because of their race, colour, national or ethnic origin or immigrant status. In The Bluest eye ,Morrison took a different approach to the traditional White-Versus-Black racism. She acknowledged that most people are unaware of the racism that exists within a culture and often the racism that exists within themselves. Morrison’s essay describes a world free of racial hierarchy as dreamscape and unrealistic. Instead of such an imaginary place her works acknowledge cultural divides and the racism that exists within them. The middle class black society and the lower class black society, for example, are quite different from each other and are constantly conflicting .In The Bluest Eye ,Morrison distinguishes these divisions and their tensions through characters like Geraldine, Junior and Maureen Peal, who represent the privileged division of black culture .On the c ontrary,the less privileged division is represented by the MacTeer family and the ‘relentlessly and aggressively ugly’Breedlove family. Tension between the divided African American society is clearly represented by such characterization throughout Morrison’s Novel. African American literature is literature written by, about and sometimes specifically for African Americans, the black settlers in America. When the Africans settled in America, they were treated brutally by the Americans. They used them for their favour and hardly treated them as human beings. They wanted to show their protest so they used literature as the weapon to show their protest. The poet Phillis Wheatley and orator Frederick Douglass  were considered to be the beginners.Toni Morrision, Alice Walker etc followed their footsteps to show their protest. Chloe Anthony Wofford was born on Feb18, 1931,in Lorain, Ohio. She was second oldest of four childern. Her father George Wofford was a welder and her mother Ramah was a Chruch going women and sang in the choir.She took Latin in school and read many great works of European Literature. She was graduated in Lorain high school with honour in 1949.At Howard University, she was major in English and chose the classic for her minor. Since many people could not pronunce her name properly, she chose to cal herself Toni. After graduation in 1953 Toni continued her education at Cornell University. She married Harold Morrison and had two sons. But her married life was unhappy. Morrison went to work for Random House, were she edited works for such authors as Toni Cade Bambara and Gayl Jones. Mothers are almost always absent from the lives of Morrison’s characters ,having abandoned their children, died or simply disappeared .Despite the horrors of dislocation and slavery African American community searches for their Motherland, this was portrayed in the novels of Toni, as the absence of Mothers. The Novel †JAZZ† begins with a recap of Dorca’s murder and violet’s attack on her corpse. The couple that kill and then defaces the young girl seem immediately to be evil and immoral characters, but surprisingly Morrison goes on to flesh them out and to explain, in part ,that violet acts stem from suppressed anguish and disrupted childhoods. Racial discrimination is to treat differently a person or group of people based on their race.Power is a necessary precondition, for it depends on the ability to give or withhold social benefits, facilities, services, opportunities etc, from someone who should be entitled to them and are  denied on the basis of race, colour or national origin. Racial discrimination is when a person is treated less favourably than another person in a similar situation because of their race, colour, descent ,national or ethnic origin or immigrant status. For example, it would be ‘direct discrimination’ if a real estate agent refuses to rent a house to a Person because they are of a particular racial background or skin colour. It is also racial discrimination when there is a rule or policy that is the same for everyone but has an unfair effect on people of a particular race, colour descent , national or ethnic origin or immigrant status. This is called ‘indirect discrimination’. For example, it may be indirect racial discrimination if a company says that employees must not wear hats or other headwear at work, as this is likely to have an unfair effect on people from some racial/ethnic background. THE BLUEST EYE Morrison’s first novel, The Bluest eye, was published in 1970.It tells the story of a young African American girl who believes her incredibly difficult life would be better if only if only she has blue eyes. When society is racist against a person ,the victim can avoid those within society who have become particularly offensive .But when the dear and near ones reject them, there is no escape from the pain, At this time,a person become completely immersed in misery and go insane .This is the fate of Pecola Breedlove . For Pecola, constant abuse by society and her family made her so utterly alone. Her brother runs away from home by encouragement from his mother ,who rejects the family and goes to work for a white family .By working for the white family , she got everything that she wanted and was needed .In doing so, she rejects the needs of her family entirely , not even her own daughter could call her â€Å"mother† instead she forces to call her â€Å"Mrs .Breedlove† , a symbol of the unfamiliarity of the connection that should be  filled with love, but is only filled with hatred and rejection. This increased when Pecola is raped by her father,followed by her mother beating her until the baby dies .This final blow ,the hopelessness of rejection caused by both the internal and external racism, was what drove Pecola insane, and would drive any person to madness ,because the pain that this racism caused is the pain of being alone, a pain which no human can bear. The abuse from racism is never forgotten , it leaves a scar â€Å"the pain may recede after time ,but the scar remains† Pecola Breedlove,a eleven year old little black girl, is plain and homely. By orders of the country, the Macteers take Pecola into their home to temporarily take care of her until the Country finds another home for her. It is here that she meets and becomes best friends with Claudia and Frieda. She is not happy with herself and longs for blue eyes, as they are symbolic of American white beauty. Pecola has a very difficult life growing up, as people torment her for being black and ugly. She is also raped by her father, and eventually becomes pregnant with his baby. However, the baby dies. Her mother treats her coldly, as she believes Pecola is ugly and is ashamed of her. Morrison introduces the adult character Geraldine late in the novel in order to depict the same-race racism as widely spread among the ages. Geraldine’s racism is plainly stated when she warns her son that there are obvious â€Å"difference between coloured people and niggers. Coloured people are neat and quiet; niggers are dirty and loud â€Å"(The Bluest eye). Geraldine is not only warning her son of these differences, but she is also spreading a racial stereotype. Toni uses the symbol, Hollyhock flower as beauty, confidence and strength of the privileged black society. She uses Dandelions as the less privileged black society (i.e.) lower class as ugly, useless, unwanted. As member of the less privileged society, Pecola associates well with the dandelions and believes â€Å"they are pretty†. Pecola sees the beauty in the dandelions that she is actually seeing the beauty in  herself and in her society, while others do not. Geraldine’s cat represents yet another symbol of the privileged society. The cat is â€Å"as clean and quiet as she is†. Geraldine’s son, Junior was neglected by his self-absorbed, cat-loving and nigger-hating mother. Junior revolts against his mother’s racist beliefs by abusing the cat which represents all that is dear to her. Junior feels out of place and drawn towards the black children his mother shuns. Claudia and Frieda give up the money they had been saving and plant Marigold seeds in hopes that if the flowers bloom, Pocola’s baby will live; the Marigolds never bloom. This shows that the younger generation accepts all the people equally. â€Å"Everyone is a child of God and all are created equally†. Racial discrimination is not only the problem of previous generations. Even in this century, one could find the practice of racial discrimination. For instance, the popular dancer Michael Jackson underwent many cosmetics, operations and tolerated pains to show that he too could be on par with white people with white skin.

The Shoe Store Incident

This scenario provides a case for gender discrimination. Gender discrimination is illegal under Title VII (Bennett-Alexander & Hartman, 2007). In addition, in this scenario I will provide the legal and ethical issues that arise in this case. Furthermore, this paper will explain what Bob should do in this scenario.Title VII IssuesDiscrimination comes in all shapes and sizes, and managers have to be careful not to cross the line and do the wrong thing. Companies do not want lawsuits for discrimination or anything else. The storeçâ€" ´ best customer, Imelda, probably did not intend to offend anyone nor did she probably know that she was discriminating against anyone. Many times discrimination is not intended. Customers generally believe they are always right and get what they want.However, in this instance the customer is very wrong. Requesting a female employee over a male employee is a form of discrimination, gender discrimination. Gender discrimination is illegal under Title VII (Be nnett-Alexander & Hartman, 2007). If Bob asks Tom to step aside and allow Mary to assist Imelda with her purchases, he will be Ã¥ ¦ ¬n violation of Title VII and can be held liable to the employee for gender discrimination. Customer preference is not a legitimate and protected reason to treat otherwise-qualified employees differently based on gender(Bennett-Alexander & Hartman, 2007, p. 283). Legally and ethically, Manager Bob cannot swap employees Tom and Mary simply because Imelda wants it.Choice Tthe customer is promising to buy five pairs of shoes if she gets a female employee to help her. This would be a huge purchase for the store, great for the profit margin as well as a large commission for the employee. On the other hand, not providing afemale employee may denote a missed sale, Imelda may leave the store. Swapping employees would cheat Tom out of his commission. This would be unethical. Tom deserves his commission; he should not be asked or told to give this up.The Shoe Sto re has very clear company policies. Company policy does not allow two employees to split the commission (UOPX, 2013, para. 5). As stated previously, having Tom give up his commission would not be fair. Company policy rotates employees to keep commissions as fair and equal as possible (UOPX, 2013, para. 5).Manager Bob need to explain to Imelda as nicely and calmly as possible that he is very sorry, but cannot provide her with a female employee. Bob should promise Imelda that Tom is a very nice man and that she will be in very capable hands; ensure her that Tom knows shoes and will treat her and her feet right. Bob should smile and guarantee her that she will be happy with the service she receives. Bob should apologize for the problem, explain that he contacted his regional manager to see if he could make an exception to company policy this time and was told no, and explain that the company risks a discrimination lawsuit. Finally, tell Imelda that he understands if she chooses to shop elsewhere today and apologize again. Bob should not get into an argument with the customer; it is out of the stores control.Conclusion Knowing the law is important for any manager. When questions arise that cannot be answered easily, ask for help. Title VII does not allow discrimination because of gender, meaning a man cannot be treated differently from a female and visa verse. In this case, all must be treated equally. Company policy will not allow Tom and Mary to split the commission and asking Tom to give up his commission would be illegal. Imelda will need to make her own decision whether to shop at the Shoe Store and allow Tom to assist her or leave for another store or until another day. The company must do what isright and legal. The store must treats its employees properly and do what is legal and ethical. Whereas Imelda may not be happy, the company cannot do anything that may bring a lawsuit against them.

Free Essays on In Socrates Defense…

of his accusers. To prove that he does believe in the gods, Socrates basically points out that believers in human activities must believe in human beings, therefore: he who believes in divine activities must believe in divine beings. He further states that since he is being accused of believing in divine activities, then he obviously believes in gods. Consequently, based on Meletus’ contradiction, I feel that the premises support Socrates’ plea of innocence. As for the strength of his argument, I believe that Socrates’ arrogance if anything, is his greatest fault. I also think that had he concentrated more on stating his case than on humiliating his opponents, the outcome may have been different. I say this because although one could have easily conceived of his innocence based on the facts alone, Socrates’ use of rhetoric may have worked against him. Everything considered, had Socrates’ had been more popular among those who stood in judgment of him, I would say that his arrogance would not have matter... Free Essays on In Socrates Defense†¦ Free Essays on In Socrates Defense†¦ In Socrates Defense†¦ The Apology, by Plato, is an account of the speech given by Socrates at the trial in which he is charged with corrupting the youth, not recognizing the Athenian gods, and believing in new deities. The issue that I will address in this paper is whether or not Socrates is guilty of worshipping new and different spiritual beings. Socrates’ takes the position that he is definitely ‘not guilty’ of being and atheist. The basis for his defense to this allegation can be found on lines 27b – 27e. According to the chief prosecutor, Meletus, Socrates is guilty of not believing in any gods at all. However, as Socrates points out, Meletus appears to contradict himself when he accuses Socrates of worshipping other gods and being an atheist as well. This is the reason I chose to address this issue. In essence, Socrates uses his usual rhetorical approach to skillfully detract from the words of his accusers. To prove that he does believe in the gods, Socrates basically points out that believers in human activities must believe in human beings, therefore: he who believes in divine activities must believe in divine beings. He further states that since he is being accused of believing in divine activities, then he obviously believes in gods. Consequently, based on Meletus’ contradiction, I feel that the premises support Socrates’ plea of innocence. As for the strength of his argument, I believe that Socrates’ arrogance if anything, is his greatest fault. I also think that had he concentrated more on stating his case than on humiliating his opponents, the outcome may have been different. I say this because although one could have easily conceived of his innocence based on the facts alone, Socrates’ use of rhetoric may have worked against him. Everything considered, had Socrates’ had been more popular among those who stood in judgment of him, I would say that his arrogance would not have matter...

How To Solve Marketing Problems By Thinking Like A Startup

How To Solve Marketing Problems By Thinking Like A Startup You could probably name off a bajillion marketing problems in five minutes if I let you. The thing is,  you can solve a lot of those problems by thinking a little more like a startup and a lot less like a corporate company. Trust me on this. Its been a year and a half now since I became employee #5 at a then-one-year-old startup called . Before that, I was one of 2,000+ employees in a corporate company. Talk about a change of pace. What I used to do in seven  months in a corporate marketing team, I was now doing in three days. Literally. How To Solve Big #Marketing Problems By Thinking Like A StartupLooking back has been super eye-opening. And that curiosity got me  thinking: How is it possible that a startup with way less resources can create effective content more efficiently than a corporate company with seemingly endless resources? Answering  that question led me to analyze some of the biggest marketing problems  behind  prioritizing work, managing projects, and hitting deadlines. So here are the biggest truths corporate marketing teams could learn from a marketer in a startup to: Empower every member of your marketing team to become a rock star. Create content better and faster than ever before. Foster  a disruptive culture that publishes consistently and free of office bureaucracy. Its going to get deep here. Lessons learned from a year and a half of  #startup marketing.Problem #1: You  Need A Documented  Marketing  Strategy  Before You Start The thing that sucks right now:  Without publishing any content in the first place, that documented strategy of yours is just a big huge guess. Thats a lot of effort  you put into an internal document that doesnt  directly reach your audience. And that means theres absolutely no payout from it right now. :/ The  startup solution:  Start with clearly defined goal and a minimum viable plan. Give your team  a purpose and let them loose. Heres something for you to chew on: Some people  have a vested interest in selling you on all the reasons why you need a documented  strategy. Thats because that is the service they sell you through content marketing. Marketing plans are a nice  way to make you  feel like youve accomplished something without actually showing your audience the  value. Theres no way to literally know  if the strategy in your  plan will be successful or not. The truth is that you need to publish, analyze your success, and learn from your mistakes and successes to improve. In Poke The Box, Seth Godin advocates this idea  by writing: If you don’t ship, you actually haven’t started anything at all. At some point, your work has to intersect with the market. At some point, you need feedback as to whether or not it worked. Otherwise, it’s merely a hobby. In reality, you can start now by simply defining your  goal- the purpose- of what youd like to accomplish with content marketing. Then you can simply brainstorm the ways you could accomplish that goal, prioritize your project list, understand how youll measure success, and start creating content. Our co-founder, Garrett, constantly reminds all of us at that: The simplest approach is often the best place to start. So this isnt about creating content without strategy. Its that your strategy can be as simple as  focusing on inbound traffic to start because you cant convert readers who dont exist. You can use  survey data or blog comments to understand your audience without writing formal personas. You can prioritize your projects using an Evernote note and a few bullet points instead of investing in a professionally-designed strategic document that essentially carves your project  roadmap into stone without wiggle room to analyze what works and what doesnt. You can  improve your strategy as you analyze the results from the content you publish. Use the lean startup process to solve your #marketing problems.From there, look at your contents success or failure, learn from the data, and iterate. This concept is an applied theory from Eric Ries, who wrote  The Lean Startup. In that book, Eric mentions that startups can move faster with a simple, iterative process that helps your customers participate in building your product or service. It looks a bit like this: When you apply that concept to managing your marketing, it looks a bit like this: Focus on publishing content and iterating on what you know really works. The best time to start is now. Recommended Reading:  How To Track Your Marketing Objectives To Focus On Success Problem #2: Prevent Fires Instead Of Putting Them Out The thing that sucks right now: You feel like you need to take on every project you get asked to help out with. Its tough to say no to one-off projects when youre seen as a service center instead of a strategic part of your companys growth. In other words, you cant  complete strategic projects because emergencies  consume your work week. The startup solution: Rock an agile scrum and sprint process that prevents your team from being pulled off of your strategic projects because of someone elses lack of planning. Startups are known for being disruptive. One of the ways they make sure theyll ship on time is by following  agile processes that keep them 100% focused on projects that will  make a measurable difference. This process is often sprint planning combined with daily scrum meetings. And you can apply this same approach to your marketing: A scrum master, most likely you, assigns the team the complete list of projects theyll take on in a certain period of time. Thats usually the next two weeks. The team works together to agree on what projects will get done, when theyll be done, and how much  effort it will take. Once the team commits to the projects and deadlines, they will ship on time no matter what. When other hot projects come up, only the scrum master has the ability to stop or change projects in mid-sprint. That means that no one- not even your CEO- can steal time or take your team off the current sprint. That means your team stays focused while you plan the new requests into upcoming sprints.  That helps  everyone focus on  the right projects and gives you time to strategically determine which new projects to take on before you jump into  executing. Theres a saying Ive  seen around that goes something like this: Your lack of planning doesnt mean an emergency for me. Plan your work. Work your plan. Avoid the fire drills. Problem #3: But That Would Never Work Around Here And Projects Get Thrashed The Day Before Launch Heres a two-in-one for ya: The thing that sucks right now: You just read through the solution to problem #2 and you thought to yourself, Yeah, right! If I told our CEO that I wasnt going to complete her project first thing, shed be pissed. So the real problem is that you havent  gotten approval to manage your team your way without exceptions. The startup solution: Thrash your projects before you create them. Then get your sign-off- in writing if you have to- that youll ship  your way and on your deadline. Seth Godin has worked with huge corporate companies and came across this problem  a lot in his early professional life. His solution? Define the day youll ship. Youll publish on this day no matter what happens. Write down every single idea that could possibly funnel into your project. Get anyone involved who wants to be. Seth says, This is their big chance. Thrash and dream. Seth says, People focus on emergencies, not urgencies, and getting yourself (and them) to  stop working on tomorrows deadline and pitch in now isnt easy. Help your team decide what theyll create in the time frame available. Enter all of your ideas into a database. Then let everyone thrash your project before you even begin. Seth says, Make sure everyone understands that this is  the very last chance they have to make the project better. Create a blueprint of all the remaining ideas that will funnel into your project. Show the blueprint to the big wigs and ask, If I deliver what you approved, on budget and on time, will you ship it?' Dont move forward until you get your yes. Once you get your yes, build your project your way and ship on time. This process, as Seth outlines in Linch Pin, works well for both laying out how you want to manage your team (with sprints and the agile scrum process) and for managing single projects. Get approval- even if you have to get  something signed- then build. In their book, Sprint, Jake Knapp, John Zeratsky, and Braden Kowitz  explain that getting approval to create projects  that are on point from the start and end with a thrash-free process begin with  approval from a Decider. In this context, the Decider is someone who has  the potential to call shenanigans at the end of a project. So Jake and Co. went so far as to get written confirmation that their project would ship on time: In one sprint, the CEO send the design director an email that read, I hereby grant you all decision-making authority for this project. Absurd? Yes. Effective? Absolutely. This official power transfer added tremendous clarity While the process that Seth follows and the special design sprints that Jake and his team run are dramatically different, they have one thing in common: Get  approval, then work. Ship on time, every time. Problem #4.  Your Team Isnt Focused On The  Projects That Produce Repeatable, Measurable  Results The thing that sucks right now: You have so many things you could do, you have no idea how to prioritize them. To top it off, you have goals- like selling more- but you have no idea what specific projects are producing the best results and which ones you should stop doing. The startup solution: Concentrate  100% of  your resources on your 10x growth projects  and nothing else. I had the opportunity to listen to a  chief financial officer  speak about setting goals.  This guy talked about knowing your number, essentially saying: Everyone on your team should know  your goals and how they contribute to them. The only department  excluded from this is marketing. I remember getting super amped about becoming a data-driven marketer, and then being super disappointed by his last sentence. I even argued with the guy about it after he spoke! Its time to prove that #marketing is a revenue generator instead of a necessary cost center.The truth is, marketing can and should be very data driven. And every project should be measured against a clearly defined goal or you shouldnt do it. The first step is assessing what your gut is telling you is working, and understanding whats just a bunch of busywork. Create a list of all the projects you do on a regular basis, then ask yourself two simple questions: Is this on my to-do list simply because Ive always done it? What would happen if I stopped doing this project? From here, determine which projects are generating the biggest results toward your goals and replicate their success. Set up and track your goals for every project you take on with a tool like Google Analytics. Then simply stop doing the projects that are dead ends. Recommended Reading:  How To Boost Your Efficiency With A Content Strategy That Will Quadruple Your Results Problem #5: Your Content Approval Process  Needs An Approval Process The thing that sucks right now: The content you publish on a regular basis takes forever to finalize because you have too many people involved in your process. The startup solution: Give total publishing authority to your editor. Take everyone  involved in an approval process out of your workflow. Ive been loving a post from Jay Acunzo  ever since he published last year. Jay used to work at Google where he saw a pod structure applied to the sales team, and he  wrote about applying that same idea to a content marketing team. Heres a very memorable quote: team be huge, team be slow, team is gonna totally blow. So Jay advocates removing any unnecessary people from your process and focusing on three  key roles: Strategist: You, the person who has the vision, knows what to measure and how to do it, and plans the sprints your team will take on. Producer: The creative folks who actually make your content a reality. They turn strategy into assets. Marketer: The person who shares your content with the world. While you might have a few producers (lets say a writer, designer, or videographer), youll notice that Google doesnt focus on an approval person. The strategist- or editor- takes on that role by analyzing what works and what doesnt. Approval processes slow you down, make you miss your deadlines, and create a negative culture that feels like, They dont trust me. Use the steps from problem #3 to give yourself 100% control over what you create. Publish now, apologize later. Ask for forgiveness instead of approval.Empower your team to lead, make mistakes, fail fast, learn often, and repeat. Shooting for perfection is imperfect. Recommended Reading:  How To Rock A Content Development Process That Will Save You Tons Of Time Problem #6: Foster A Disruptive, Creative Culture The thing that sucks right now: Your company expects creatives to maintain status quo, work in a drab office, and show up from 8–5. Since youre a creative reading about marketing problems, you probably dont want to be doing whatever you should be doing right now. so does being  physically present in an office from  8–5 really make you more productive? The startup solution: Value diverse experiences and working styles. Look for team members who have more ambition than you. Dont track vacation time. Dont  demand that your team be omnipresent from  8–5 in the office. Jason Fried  gave one of the most popular TED Talks of all time: You know what Jason  found? Being present in an office does not necessarily equate to being productive. Go figure. Instead, look to build a team of people who have never fit in anywhere else. Find the misfits who just may work well together. Theyll be the ones who challenge the status quo to  create something you never thought was possible. So your designer wants to work from a coffee shop once in a while. Great. Your marketer needs to work from home because day care fell through. Fine. 4 p.m. on Friday rolls around and the team wants to share a beer together. Excellent. Thats actually been proven to increase creativity, by the way. Quit thinking theres a difference between work life and personal life. Its just one. And you choose to do what you do every day. Theres no difference between work and personal life. Its just one.Foster an environment that your team will love to come back to every morning. Respect their opinions and let them complete their work  the way that works best for them. After all, does it matter how things get done as long as you reach your goals together? What Are Your Marketing Problems? These were some of the marketing problems Ive experienced in the past and the ways Ive overcome them since joining . Id love to hear more about the challenges youre facing and your plans to resolve them. Let me know in the comments!

Leadership Is Action and Not Position (The Enthusiastic Delegator) Case Study

Leadership Is Action and Not Position (The Enthusiastic Delegator) - Case Study Example Leadership can be viewed to be one of the imperative factors affecting the success or failure of an organization. Leadership plays a significant role in influencing and directing each member of the organization towards attaining shared vision and goals. At the present day context, leadership has become a key element in every part of human life. Contextually, it is recognized that certain leaders are born with the pertinent qualities and traits to be regarded as a born leader. However, certain leaders are required to develop the essential leadership qualities such as delegation, problem solving and efficient decision making among others to be regarded as a successful leader of an organization. True leaders can be regarded as those individuals who demonstrate positive attitude and intellectual speaking ability. These are the people who demonstrate their leadership traits through action and not by their position. An individual can possess a unique leadership style, however at times there is a requirement of altering the followed leadership style according to the situation in hand. In such scenarios, a leader needs to make pertinent decisions and properly delegate the required tasks among the subordinates to ensure proper flow of action in the organization. ‘Leadership is Action, Not Position’ is one of the famous quotes of Donald H. McGannon who operates ‘Westinghouse Broadcasting Corporation’ and also plays the role of President of ‘National Urban League (NUL)’. A person in order to become a successful leader needs to earn the respect of his/her followers by appropriate actions and not by the mere position of authority. . As a leader, an individual should realize that every action should reflect its reaction upon his or her attitude, integrity and ability (Bolden, 2004). Summary of the Pertinent Facts of the Case According to the case study, it has been observed that Charles Turner was promoted as a manager in the sales department at Universal Fibre and Textile Company. Moreover, the company had entered into the market two years before through selling a wide range of electrical insulation materials. The company’s entry into the market was quite successful through ‘High-ohm’ products. The company was going to launch its new manufacturing unit where production capacity was double than the previous manufacturing plant. The sales director of this company was still in doubt regarding Charles Turner’s position as a manager within the sales department. Moreover, sales director was also in doubt that how Charles Turner can manage the sales force of the company along with ensuring high ohm produ cts manufacturing within the new plant. Furthermore, the sales director was personally expected to initiate the service of â€Å"house accounts† in order to increase the High-ohm products sales by about 25%. In this case study, it has been observed that Jim Ferris was one of the successful sales managers who operated in Northern and Midwest Area’s operations. Jim Ferris was considered as a high reputed, brilliant and successful salesman regarding industrial products. Being a successful sales manager Jim Ferris effectively managed the entire operational activities of the company which can be observed from the increase of sales of High-ohm products by about 44% in Midwest Area. Conversely, being a manager of Electrical Insulation Materials Sales Department, Charles Turner managed only 28% of the sales of High-ohm products in Southeast region. According to case study, the basic fact that has been observed is that being a successful employee Jim Ferris was not promoted as a manager in northwest sales department. By taking into concern the scenario provided in the case study, an interesting fact that has been observed is that Charles Turner was quite suspicious regarding his own capabilities and skills. He was a methodical, painstaking and cautious person, which can be regarded as among the essential qualities for managing a sales