Correlation Of Age And Average Caffeinated Beverage Daily...

Figure 1. Correlation of Age and Average Caffeinated Beverage Daily Intake (1 serving=1cup) Qualitative Analysis A qualitative question was inquired from the participants asking them to discuss why they like consuming caffeinated beverages as well as to list the types of caffeinated drinks they consume. A very prominent answer was that the reason that they consume caffeinated beverages was that it provided them energy. All but one participant included this in their answer. Many of the participants have also explained that the beverages helped them focus in class. A similar answer among the respondents were â€Å"It gives me energy† and â€Å"It helps me focus in class† as well as â€Å"It helps me stay focused†. One participant, a college graduate, similarly answered â€Å"It helps me stay awake during my long commute†. In addition, another predominant reason why the respondents in this sample liked caffeinated beverages was because of the taste. Every participant answered that they either liked the smell and or the taste of coffee. One participa nt answered â€Å"Coffee is always a good idea† while another participant answered â€Å"Drinking Monster taste good and makes me feel very good!† Furthermore, when listing the types of drinks the participants consumed, coffee and tea were majority of the replies. Many of them listed the types of coffee they enjoyed such as dark/light roast, Americano, expresso, and a cold brew type of coffee. High school level students and college level students listed eitherShow MoreRelatedStudy On Caffeine Consumption During College Students And An Afterschool Ap Tutor Class At Van Nuys High School Essay790 Words   |  4 Pagesthe respondents were the high school students. The mean age was 18.28, 22 % of the respondents currently in college. College graduates constitute 11 % of the participants. There was only 1 repondent who has a high school graduate and was not currently in college. Also, there was only 1 participant who was currently in grad school. Table 1. Univariate Analysis of Demographic Variables, N=18. N % Sex Male Female 9 9 50 50 Age (mean in years) 18.28 Highest Level of Education Some HighRead MoreIndividual Differences Affecting Caffeine Intake Essays2621 Words   |  11 PagesIndividual differences affecting caffeine intake. Analysis of consumption behaviours for different times of day and caffeine sources The purpose of this study was to research different personalities, and how they affect caffeine intake. Regular consumption was predicted by gender, age, nicotine use, and types of personality traits. Consistent caffeine consumption would has been known to impair sleep and enhance anxiety, and if over-consumed it becomes chronic it could cause dependency, and or worsenRead MoreEffect of Caffeine Consumption on Academic Performance in College Undergraduates1728 Words   |  7 PagesCarlin Wright Michigan State University Abstract In this study we are interested in assessing the relationship between average amount of caffeine consumed per day and academic performance. We hypothesized that an increase in average caffeine consumed per day would result in increased academic success. A short survey was composed based on average amount of caffeine consumed per day measured in milligrams and academic performance measured by GPA. This survey was administered throughRead MoreInvestigation of the Effect of Caffeine on Human Reaction Speed2353 Words   |  9 PagesInvestigation of the Effect of Caffeine on Human Reaction Speed Introduction This lab report will be exploring whether or not human simple reaction speed is affected by the consumption of around 130ml of a caffeinated beverage. This report will also assess whether or not there is any correlation between regular caffeine consumers, and a change in reaction time. This experiment, even though had ought to produce inaccurate data due to the lack of control variables, proved to be worthwhile as the consumptionRead MoreCoffee Consumption : The Health Benefits1831 Words   |  8 Pages There are on average 70 countries that grow the coffee plant for coffee production, and coffee trade is exceeding 10 billion dollars worldwide [1]. While water is the most consumed drink globally, coffee is the actually the next most consumed beverage [1]. I really did not have much background information prior on coffee, just that I need three cups a day to even function. This is because coffee is the richest source of caffeine for Americans, accounting for 71% of caffeine intake [ 2]. Eight ouncesRead MoreThe Effect Of Caffeine On The Heart Rate Of Daphnia2723 Words   |  11 Pageshow caffeine can affect the heart rate of a culture Daphnia. Heart rate of a living organism’s can vary depending on the individual, age, body size, heart conditions, medication use and even temperature. This report will examine if the caffeine is good or bad for the living organism’s health and body. And discuss about where the caffeine is produced and used in daily life of human beings and on the environment. Daphnia is a water flea used in this experiment because of its genomic infrastructure withRead MoreConsumer Survey Conducted for Bisleri8855 Words   |  36 Pagescontribute to the precipitation over land. Clean, fresh drinking water is essential to human and other life. Access to safe drinking water has improved steadily and substantially over the last decades in almost every part of the world. There is a clear correlation between access to safe water and GDP per capita. However, some observers have estimated that by 2025 more than half of the world population will be facing water-based vulnerability. Water plays an important role in the world economy, as it functionsRead MoreMigraine Headaches7653 Words   |  31 Pagesnear-daily basis. About 18% of American women and 6% of men suffer from migraine. This translates to about 36 million people in the United States alone! American employers lose more than $13 billion each year as a result of 113 million lost work days. Unfortunately, migraine is also very common in children. It has been reported in children as young as 18 months old. About 10% of school-age children suffer from migraine. Half of all migraine sufferers have their first attack before the age of 12

Application of Clinical Psychology Free Essays

Application of Clinical Psychology Jennifer Simpson Psy-480 March 4, 2013 Application of Clinical Psychology Introduction Winona Ryder is famous for more than the movies that she starred in over the years. News reporters gathered to gain more information in regards to this famous actress gone astray. In 2001 Ryder made the news for something that was not entertaining but gained quite a bit of public knowledge. We will write a custom essay sample on Application of Clinical Psychology or any similar topic only for you Order Now The actual incident was only part of the information that the public was curious about. The treatment and the reasoning for the off behavior were desired in order to better understand the issue that had haunted Ryder. Ryder is known as a kleptomaniac and her struggle became public after she was arrested for the theft of thousands of dollars in merchandise from Saks Fifth Avenue. Brief Overview: Wynona Ryder Arrested in 2001 and charged with grand theft and burglary, Winona Ryder reportedly has had previous shoplifting accounts as well (Meyer, Chapman, Weaver, 2009). Her tumultuous childhood experiences (bullied for her appearance) accompanied with hippie-like parents caused Winona tremendous unease. According to Meyer, Chapman, and Weaver (2009); â€Å"Eventually, her parents removed her from public school and home schooled her until she graduated† (p. 239). After moving to Petaluma, California, at age 10, Winona â€Å"enrolled in acting classes at the American Conservatory Theater† (Lee, 2011, para 2). Winona’s extreme childhood experiences may have led her to develop interpersonally generated anxiety (Meyer, Chapman, Weaver, 2009). As an adult, she experiences occasional panic attacks, insomnia, physical exhaustion, and stress from negative media attention. Read also Memory – Forgetting These cumulative issues accompanied with her relationship break with Johnny Depp caused her to check herself into a psychiatric clinic for treatment. Because of her psychological distress, her psychiatrist prescribed her sleeping pills. Winona allegedly became reliant on pain medication as well (Meyer, Chapman, Weaver, 2009). Kleptomania often accompanies other psychological disorders, including anxiety, irrational impulse control, and depression (Labi McDowell, 2002). Winona could easily afford to purchase everything she stole. According to Labi and McDowell (2002); â€Å"Experts today are more inclined to compare recreational larceny to thrill-seeking behaviors like bungee jumping or to addictions like drug abuse or compulsive gambling† (para 4). Stealing behaviors and the (pleasure) rush associated with getting-away-with-it often become addictive. In addition, the stealing behavior often becomes a reward that some individuals believe they deserve (Labi McDowell, 2002). Biological, Psychological, and Social Factors: Wynona Ryder/Kleptomania As with many disorders, there are certain factors that play important roles in the development of kleptomania. Studies have shown that although more research is needed to prove biological factors are connected with kleptomania, this impulsive disease has been proven to be more common in females than in males and may be connected to low levels of serotonin in the brain which affect mood and emotion regulation. Psychological factors involved in the case of Wynona Ryder and her kleptomania seem to be more of the key components than any other factors. Stress related instances that occur abruptly and conflicts in relationships both are connected to kleptomania and to Ryder. The multiple moves in her childhood and the negative relationships with the other children in school, along with her failed relationship with Johnny Depp are some examples of what could have aided in the development of the impulsive disorder for Ryder. Her admitted bouts with anxiety and depression are also psychological factors that have been proven to connect with kleptomania since Ryder clearly could pay for the items she stole, it would be fair to say that her actions were more for anti-depressive purposes rather than monetary or usefulness. Substance abuse was discovered in Ryder’s life and has also been proven to be connected to impulsive disorders, especially, but not limited to kleptomania. Other factors that have been connected with kleptomania are social factors such as social phobia, but with Ryder starring in many big deal movies, and some not so big deal, social phobia does not seem to be an issue for her. However, if one goes back to Ryder’s childhood and the bullying she suffered at the hands of her peers during such a vulnerable time in her life, kleptomania ust may be the way that she deals with a fear of social connections or relationships – a way for Ryder to cope with the emotional scars she may carry from her childhood. Clinical Psychology Interventions: Kleptomania The therapy offered to the client with Kleptomania is the cognitive-behavioral therapy. The behavioral and substance addictions are similar to Kleptomania. Choosing the cognitive-behavioral therapy comes from a convincing validation of the research into Kleptomania as a behavioral addiction (Grant, 2006). The therapy would attempt to alter the clients’ unwanted behaviors and thoughts through the cognitive restructuring and behavioral therapy to the thoughts and behaviors wanted for the individual. This type of therapy can assist in the replacing of the individual’s impulse to steal with the feelings of relaxation as in the Systematic Desensitization model of the cognitive-behavioral approach. The systematic desensitization therapy that replaces the urge to steal with relaxation feelings could also assist in treating the client’s symptoms of anxiety (Grant, 2006). The setting for this intervention is the clinical office of the therapist. This is so that the clients who could be ashamed or embarrassed about their issue can speak openly and freely with the professionals. These meetings should include the client, the therapist, and the professional who prescribes the clients antianxiety and antidepressant medications. Under the circumstances of some disorders that require medication, collaborations between the client and the professionals involved is essential for the clients proper treatment. The areas targeted by this therapy will assist the individual’s maladaptive ways of thinking and problematic behaviors. A cognitive-behavioral approach to the client’s treatment can help to provide the client with new and different coping skills to deal effectively with the impulse to steal, and the anxiety issues of the client. Conclusion Individuals that are affected by kleptomania do not all have the same background or even share the same daily struggles. These individuals walk different paths and struggle with many different types of kleptomania from gambling to stealing. Any one issue that takes away from an individual’s ability to better focus by needing the rush that comes with accomplishing he unnecessary task becomes a sign of kleptomania. Assisting individuals with the proper treatment at an early stage will allow the professionals to help them conquer the problems with which they struggle. These individuals need to be given the proper coping tools to refuse the anxiety and depression that lead them to perform such unwanted tasks. Once a patient has accomplished these coping sk ills, they will gain self confidence in their daily struggles and know that they can and will succeed. Reference Grant, J. E. (2006). Understanding and Treating Kleptomania: New Models and New Treatments. The Israel Journal of Psychiatry and Related Sciences, 43(2), 81-87. Retrieved from http://search. proquest. com. ezproxy. apollolibrary. com/docview/236926707? Labi, N. , McDowell, J. (2002). Why Did She Do It?. Time, 160(21), 69. Retrieved from http://web. ebscohost. com. ezproxy. apollolibrary. com/ehost Lee, K. (2012). Biography for Winona Ryder. Internet Movie Database (IMDB). Retrieved from http://www. imdb. com/name/nm0000213/bio Meyer, R. G. , Chapman, L. K. , Weaver, C. M. (2009). Case studies in abnormal behavior (8th ed. ). Boston, MA: Pearson Education/Allyn Bacon. How to cite Application of Clinical Psychology, Papers

Corporate Brand Building Of Amazon Samples †MyAssignmenthelp.com

Question: Discuss about the Corporate Brand Building Of Amazon. Answer: Brief Introduction Amazon.com was found in the year 1994 by Jeff Bezos at back of his garage, since then, the company has reached at the pinnacle of success and is redefining the e-commerce industry. Amazon is one of the largest valued brands in terms of value and by volume of good sold. The journey of Amazon was not easy, however it was steady and the entire team at Amazon was standing resolute behind its founder-Jeff Bezos. Amazon was started as an online bookstore in the year 1994 and then quickly diversified its product offering to other items such as DVD, music, video games, electronics and clothing items. The company with its headquarter at Seattle employs more than 500,000 people and is always looking forward to improve its services to better fit the customer needs and preferences. The company is operating in more than 16 countries and ships products to over 185 countries; it earned revenue of US $ 177.86 in the year 2017, an increase by a 20% margin than the previous year. Present day, Amazon s ells almost anything to everything on its portal and is the largest e-commerce company in the world. Amazon is a bigger brand than the brands whose products are sold on its website (Sayyed, 2016) The purpose of the report here is to understand the importance of corporate branding in marketing, evaluate the approaches to build a corporate brand, understanding the role of culture in corporate brands and finally evaluating the co-creation and stakeholder engagement in the context of corporate brands. Hence, for the purpose of analysing the above mentioned points, Amazon is selected as the organization for analysis. By the end of report, the importance of corporate branding will be established and other modules will be covered alongside. Brand- An understanding of the concept A brand can be understood as a name, term, design, symbol or any other feature which distinguishes it from the competition and makes it easier for the people to recognize and resonate with the brand. A brand can also be seen as a promise to its customer, it tells the consumers what they can expect from the brand and how the offering will be different from other competitors. The foundation store for a brand is its Logo, rest all other packaging material, promotional material, website andmarketing collateral integrate with the logo to create a formidable brand. Some examples of largest brands are; Apple, Nike, Marriott, Samsung, Amazon, McDonald, Google and many more (Marsden, 2016) Corporate Branding-Understanding the concept As the name speaks out in volume, corporate branding can be understood as promoting the companys name in lieu of the product it sells, the corporate entitys name overshadows the product and service offering of the company (Punjaisri Wilson, 2017). The purpose of corporate branding is to link the name of the company with the entire advertising efforts of IMC in the mind of consumer. Amazon is an example of successful corporate branding, as the name is synonymous with customer centric, assured timely delivery, quality products, great customer service and many more. People form a positive mind map when they hear of Amazon thus creating brand recognition with its consumers. Amazon has a much more powerful corporate brand than the products it sells on the website, giving air to the corporate branding (Tam, 2016) Importance of corporate branding in Marketing In the past as well in the present, many Brand names have been rolling onto the tongue of the consumers; the simple reason is because of a strong branding done by that organization. A company brand is something which combines the logo, slogan, colour, texture and with the right branding the company could be recognized without the name even being visible (Jukic, 2017) such is the extent of corporate branding. Corporate branding is useful to both small and large businesses; experts have classified the importance and reason for strong branding in 5 parameters: Identity Corporate branding is important as the logo and slogan of the company marks the identity of the business, and people can easily recognize the face of the company seeing the logo and the slogan. Strong corporate branding makes it possible for people to recognize the brand without the name being visible (Merrilees, 2016) Customer relations Customers find it really easy to relate with the brand, the brand recall is higher and also the brand advocacy. It is really easy building a loyal relationship with the customer if the company has a strong brand identity. Strong brand identity lays down the pillar for sustained growth (Keller, 2016) Professionalism Although the concept of brand is clear to all the organization, but at times companies find it hard to convey the purpose, meaning, mission, vision and values of the organization across people, thus unable to create a strong brand identity in front of the consumers. On the other hand, having a well created branding campaign will showcase the business as highly professional in its approach and create positive image in the mind of consumers. Professionalism does not limit itself to the consumers but it also applies to other companies with which the brand wants to engage in business. Signature of quality This is what Amazon has been doing since its inception, the company offers superior quality product with assured delivery and focus on its customers, and this in turn translates into Amazon being a brand which provides high quality product and reliable service to its customers. Thus, the brand name becomes a sign of quality for the consumers. Increasing valuation Strong corporate branding not only adds to the existing revenue of a business, but it also adds to the valuation of the company. Successful corporate branding ensures the valuation of the company rises, and if the company has to go forward with MA, the amount it will extract due to its corporate branding will be really huge. Helps in ROI Amazon is a perfect example of a company which has positioned its brand identity as a company which provides quality product and services and keeps its customers at the forefront of any business practise. Thus a strong corporate branding combined with equally great service and product offering helps in generating a good return on Investment. Thus, it can be said that corporate branding help the business by not just creating brand awareness, but it also helps the business in achieving a momentum, a momentum which is caused by the strength of its corporate image. Amazon has been doing this successfully over the last 24 odd years and people strongly relate to the brand. The company has surpassed all of its competitors in almost all the markets and is consistently doing service innovation so that people can remember Amazon as the biggest innovator and disrupter in the market. Avoids Misinterpretation A company which has established a strong corporate brand identity leaves no room whatever possible for vagueness. The employees of the company breathe in and out the companys values, vision, mission and its goals and thus project them confidently in any of the public or press interaction. Hence, corporate branding additionally helps in generate confidence among the workforce. Mind Map for Amazon As explained earlier, Amazon has created a strong brand name for itself and across the globe the company is recognized as the largest e-commerce service provider of quality goods and services. Mind map is a comprehensive tool, which permits the individual to map the brand according to his mind set. On hearing the brand name Amazon, people mostly recognize the company as: E-commerce company Largest provider of all the goods imagined Fastest delivery Customer centricity Low cost Jeff Bezos Excellent customer service Fast refunds Assured delivery These are some of the points which pop up in the mind of consumers on hearing the name Amazon. It can be thus said that corporate branding is a bigger umbrella under which the product branding takes shelter. For a product to sell in the market, the company has to ensure that the brand is already established for increased sales. Brand building is not an easy process, it takes lot of time, effort, strategy and the right mind set to create a brand. Corporate brand building-Different approaches of building a brand According to the management experts there are 7 schools of thoughts to build a brand, they are: The economic approach In this approach, the brand can be seen as a part of traditional marketing mix. According to the economic model approach, 4Ps of marketing mix are used in building the brand strategy. It can thus be seen as the most basic, functional and economic marketing type where the companies are competing against the product, price, place and promotion. In this approach of building a brand, social and economic points of view play a balancing role (Balmer Wang, 2016) The identity approach This can be seen as the most prevalent approach which the brand managers use while building corporate brand. According to this approach the brand is aligned with the mission, vision and business objectives of the organization and the same is reflected in its marketing strategy and promotions. It has a dual role to play, on one hand, consumer gets to know about the values, vision, mission and goals of the company and on the other hand, a corporate brand is being created on the side-lines of it.Amazon.com uses identity approach in building its brand image and keeps the product branding separate from the product branding. Amazon is riding high on its created image of customer centric firm in the market (Balmer, 2017) The consumer based approach In this type of brand building exercise, the brand is linked to the association it has with its customers. According to this approach, brand observes how the consumer interact with the brand, what are their requirement, what are the pain points, what excites them, what delights them, based on all these factors the corporate branding is done to have a better relevancy with the customers. The Personality based approach In this type of approach the brand is a human like character. This type of branding is done on product placements in movies, music, videos and other sport. A consumer when looks at his favourite human character interacting with a particular brand, he himself gets attracted towards that brand in a bid to resonate with their celebrity. The relational Approach This is an approach in which the brand is seen as the viable relationship partner. Companies due to the advent of digital marketing have been using personalized communication tools to interact with the audience. Audience gets easily connected through E-mail, highly targeted campaign and the events conducted for them. In this approach the brands also extract a lot of relevant information about the behaviour of the customer and thus further improve the marketing efforts to better suit the customer taste. The community approach As the name suggest, here the brand is built by focussing on the community. The brand in this case wants to be a part of a community or a social event. Audience on seeing a company interacting with society and doing something for the community automatically gets registered in their head, thus helping in creation of a brand The cultural approach As the name suggest this approach shows the brand as part of a broader cultural fabric. The approach here contains aspects of cultural consumption, it takes into consideration the leanings of the people in the past, as to what they have been wearing, which brands or shops do they visit to buy some particular thing and so on. But as an individual grows up, he does not wears the same clothes or visits the same store, because now his culture has changed. Hence, in the cultural approach of creating a brand, the brand focuses the attention on the changing world and the driving factors of the change. It also takes into consideration the trends which are influencing the change and accordingly sets the tone for brand building (Bargenda, 2015) These days though companies do not focus on one method of brand creation, they use a variety of approaches to target the customers. The pattern these days is shifting from economy and identity model to more radical cultural model of approach; however Amazon is still relying on the identity approach for brand creation. Co creation and stakeholder engagement Stakeholders of any business refer to all the people who are directly or indirectly associated with the business. This ideally involves employees, customers, and board of directors, management groups, media personnel, government bodies, advertising agencies, recruitment agencies and suppliers (Jones, Harrison Felps, 2018). Therefore, stakeholder engagement is very crucial for the success of any business and especially for the brand development of any organization. Stakeholders have a vital role to play in the success of any brand. The organization naturally puts efforts to ensure a high brand value for the firm but very often it is the efforts of the stakeholders that strengthen the brand value and reach (Mok, Shen Yang, 2015). The steps taken by the stakeholders in co creating the brand of Amazon are as below: Media Media channels and leading newspapers make a larger set of audience aware of the brand. Any recent development with the brand gets immediate media attention and the same news is spread across the different customers (Kohli, Suri Kapoor, 2015). Had the media not played an active role in building Amazon, it would have been very difficult for Amazon to have such a massive reach. This is an example of stakeholder co creating the brand with the organization Social media User generated content There are various social media platforms like Facebook, Twitter, Instagram and recently even Snapchat. These platforms are fantastic tool for consumer s and the brand to connect with one another (Tuten Solomon, 2017). The companys brand image largely depends on what the company posts on these social media channels. However, the content posted by the users of the brand also has a massive reach and is often considered a more trustworthy source of information. Positive inputs from loyal Amazon customers help in co creating and enhancing the brand value of amazon. Stakeholder engagement theory Stakeholder theory or stakeholder engagement theory is an approach to understanding, identifying and dealing with all the stakeholders of the company. Stakeholder theory understands that all the people who are related to the business will be directly or indirectly affected by the decisions made in the business (Armstrong, Kotler, Harker Brennan, 2015). Stakeholders of the business have a crucial role to play in the success of any brand. Therefore for the success of any brand, it is important that stakeholders of the brand are engaged and take an active part in making the brand a success. There are several ways in which Amazon has ensured a high level of customer engagement Social media Social media marketing refers to the promotion of any product or service through social media platforms like Facebook, Instagram, Twitter and recently even Snapchat (Chaffey, 2016). Amazon has actively pursued social media marketing in order to reach out to its customers. Amazon has adopted effective social listening skills which makes the brand aware about what is being spoken about the brand across all the social media platforms. Amazon team also takes the efforts to reply to certain people who post their grievances on their social media accounts. Customer feedback Customer feedback is another way of ensuring stakeholder engagement. Amazon has a mobile application, a website and a customer helpline contact number. All three sources can be used by the consumers at any point of time in order to provide a positive or a negative feedback (Wang, Cavusoglu Deng, 2016). Amazon has worked at ensuring that the customers can reach them in a convenient manner and this is why all their online portals are very user friendly. Product reviews All the products that are sold on Amazon have customer reviews. This allows customers to make a better decision about their purchasing. If any product has severe negative reviews then the company even takes the product off completely. These reviews help customers engage with the brand as well as other customers of the brand. Event sponsorships Amazon also sponsors various events which often take place for charity which helps people connect with the brand. Sponsoring events where a large number of people gather help the brand convey its values to those people through a single space (Addis, Miniero Soscia, 2018). Training to delivery executives Amazon provides exclusive training to its delivery executives so that their behaviour, attitude, use of language and efficiency of service connects with the customers. A well spoken delivery executive quickly forms a connection with the customer he or she is delivering to. Therefore, all the Amazon delivery executives are mandated to be on their best behaviour while conducting deliveries of products across the world. Conclusion Branding is a highly important part of any business that exists today. Creating a brand involves patience, time, perseverance, innovation, hard work and stakeholder support. Businesses work towards ensuring that their brand name has a high reach and a positive positioning in the minds of the consumers (Wheeler, 2017). There are various strategies adopted by the leading companies of the world to ensure that their brand is well known as and has a wide reach of customers. Amazon, as a brand, has worked immensely hard in ensuring that the customers are truly satisfied and the brand is renowned across the globe. Amazons tactics have turned out well as the brand has a wide customer reach through different parts of the world. At the same time, Amazons positioning in the minds of its customers is very positive. Stakeholder engagement plays a crucial part in building a brand and ensuring that the brand has a high customer base through the globe. Stakeholders of the brand can contribute towards increasing brand reach and awareness through different sources. At the same time, Amazon continues to put various efforts to ensure that its stakeholders are engaged with the brand. Few of these strategies include social media marketing, getting user generated content on media, developing effective means of communications with customers and enabling flow of information. These efforts by Amazon have helped the brand reach the pinnacle of success and have also set a perfect example for new businesses to follow. References Addis, M., Miniero, G., Soscia, I. (2018). Facing contradictory emotions in event marketing: leveraging on surprise.Journal of Consumer Marketing, (just-accepted), 00-00. Al Sayyed, S. (2016). Strategic Marketing. A Live Case Study on Amazon Marketing. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Balmer, J. M. (2017). Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship.European Journal of Marketing,51(9/10), 1462-1471. Balmer, J. M., Wang, W. Y. (2016). The corporate brand and strategic direction: Senior business school managers cognitions of corporate brand building and management.Journal of Brand Management,23(1), 8-21. Bargenda, A. (2015). Corporate heritage brands in the financial sector: The role of corporate architecture.Journal of Brand Management,22(5), 431-447. Chaffey, D. (2016). Global social media research summary 2016.Smart Insights: Social Media Marketing. Jones, T., Harrison, J., Felps, W. (2018). How Applying Instrumental Stakeholder Theory Can Provide Sustainable Competitive Advantage.Academy of Management Review, amr-2016. Jukic, D. (2017). The Importance of Corporate Branding in School Management.STRATEGIC MANAGEMENT,22(4), 11-18. Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS review,6(1-2), 1-16. Kohli, C., Suri, R., Kapoor, A. (2015). Will social media kill branding?.Business Horizons,58(1), 35-44. Marsden, J. L. (2016, July). Translating organisational definition into brand mark expression: Strategies for new organisations. InAcademy of Marketing Annual Conference Proceedings 2016. Leeds. Merrilees, B. (2016). Interactive brand experience pathways to customer-brand engagement and value co-creation.Journal of Product Brand Management,25(5), 402-408. Mok, K. Y., Shen, G. Q., Yang, J. (2015). Stakeholder management studies in mega construction projects: A review and future directions.International Journal of Project Management,33(2), 446-457. Punjaisri, K., Wilson, A. (2017). The role of internal branding in the delivery of employee brand promise. InAdvances in Corporate Branding(pp. 91-108). Palgrave Macmillan, London. Tam, K. D. (2016). Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity. Tuten, T. L., Solomon, M. R. (2017).Social media marketing. Sage. Wang, S., Cavusoglu, H., Deng, Z. (2016). Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities.Information Management,53(2), 197-206. Wheeler, A. (2017).Designing brand identity: An essential guide for the whole branding team. John Wiley Sons.

Why did the Tsarist regime Survive 1905 free essay sample

An examination of the causes of the 1905 revolution in Russia, how close it came to success, and the reasons for its failure. This essay argues that the Russian revolution of 1905 was a protest against the Tsars refusal to make political concessions, and that once the concessions were given, the revolution was doomed to failure. It argues that the opposition was disorganized and not united in its objectives, and that generally the people of Russia still revered the Tsar, despite his faults. On 9 January 1905, a workers procession in St Petersburg calling for social and political reform was fired upon by panicked troops and two hundred people were killed. A resultant wave of strikes and protests across the country threatened to overthrow the monarchy; indeed, as most of the army was engaged in the war against Japan, the Tsar had little protection. Opposition to the Tsar had been building up for many years, and was made up of a broad range of political groups, including peasants and workers, moderates and revolutionaries, liberals and socialists. We will write a custom essay sample on Why did the Tsarist regime Survive 1905? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page