Emerging Technologies Essays -- Digital Gadgets, Personal Information

During the 21st century the world has witnessed massive developments in technology. Almost every person is familiar with the use of digital gadgets for communication, socialization and data storage among other services (Freedman 02). The inventions of electronic devices that can be used to store, send, receive and access any information are results of advancements in technology. These developments belong to the information and communications category. Many people in today’s world make the mistake of thinking that the technological advancements that are happening right now are the only technologic advancements evolving in the world. However when it comes down to it, people have been experiencing technological advancements as early as the Neolithic period, impacting almost every aspect of life. These ancient technologies have come to be overtaken by time, as there are new ones which seem to be more efficient in accomplishing similar tasks. Emerging technologies can be said to be innovations and advancements that can be witnessed in different sectors of technology (Zelkowitz 6). Most up-coming technologies have brought synchronization of the previous developments, making them work together in achieving a similar goal. A good example of this is how video, data and telephonic technologies have now been made to work together in achieving the same goal of effective communication (Zelkowitz 12). All of these technologies used to exist completely by them self, but not anymore. Scientists developed different social services that connect people together in a form of social media. Examples of these applications include; Twitter; Facebook, Vine, and Instagram among many others. As much as these new technologies have brought efficiency and a... ...ormation, and we cannot just do away with emerging technologies just because of critics. We need to accept that everything has its share of merits and demerits, and move on. All we need is looking for means of preserving our cultures and history as well as basic education whether there are emerging technologies or not. Works cited Freedman, C. D. The Extension of the Criminal Law to Protecting Confidential Commercial Information: Comments on the Issues and the Cyber-Context. (August 01, 2013). International Review of Law, Computers & Technology, 13, 2, 147-162. http://www.tandfonline.com/doi/abs/10.1080/13600869955116#.UdhxNezkU1I Gopnik, Adam. â€Å"The Information: A Critic at Large.† The New Yorker 14 Feb. 2011: 124+. ProQuest. Web. 31 October 2011. Zelkowitz, Marvin V..Vol.73 Advances in Technology: Emerging Technologies. Amsterdam [u.a.: Elsevier, 2013. Print.

Giorgione: the Adoration of the Shepherds Essay -- Italian Art Paintin

Artist: Giorgione (*1477/1478; † 25.10.1510) Title: The Adoration of the Shepherds The Adoration of the Shepherd about 1505, oil on panel, 35 4/5" x 43 4/5" (91 x 111cm) National Gallery of Art, Washington, DC, USA This essay attempts to describe analyze and evaluate the famous painting "The Adoration of the Shepherd" by Giorgione (originally Giorgio Barbarelli). In the following essay there will be three main sections: 1 Inventory - (WHAT?) 2 Formal Analysis - (HOW?) 3 Interpretation/Meaning (WHY?) The Inventory (I) will include: a.) subject matter b.) function/intention c.) description The Formal Analysis (II) will include: a.) Pictorial Elements i. Line ii. Form and shape iii. Colour iv. Space b.) Pictorial Elements i. Balance ii. Emphasis iii. Contrast iv. Pattern The Interpretation/Meaning (III) will be written without any guideline points, the aim of this part will be to determine what the painter wanted to express with his piece of work and what it tells us in a symbolic or not instantly clear way. This part will also handle why the artist drew the painting the way he did it and why he chose various techniques or tools. 1. About the Painter Giorgione or Giorgio Barbarelli da Castelfranco was born in 1477 or 1478, the exact date is not known, in Castelfranco. Even though there were no more than about twenty paintings officially associated with him, of which only about six are attributed to him without doubt, his originality was so powerful that these few works have come to represent not only the first stage in the Venice High Renaissance, but a new trend in Italian art as well. Surviving documentation of his life and work is sparse. Giorgione d... ...aw the background so detailed? Giorgione "loved to paint landscapes." Especially in "The Adoration of the shepherds" you can see how much effort he invested in painting a detailed background in form of a piece of coast and part of a village. When isolated this part takes on a life of its own (If concentrating you can see tiny details such as two persons standing at the edge of the coast. Why is there a cow in the back of the cave? This cave is a stable and Jesus was born in a stable. This is the place where the messiahs saw daylight for the very first time in his life. The houses in the background are probably part of Bethlehem. What's the meaning of the completely blue sky in the background? Blue is the colour of hope and the birth of Jesus is the beginning of hope. Bibliography Discovering Art History; Gerald F. Brommer; Davis Publications, Inc.

Ray Ban

Introduction †¢Ray-Ban is an Italian owned brand of sunglasses founded in 1937 by Bausch & Lomb. They were introduced for the United States Army Air Corps. Ray-Ban has popularized the aviator sunglassess and now creates sunglasses to suit everybody. †¢In 2007, Ray-Ban re-introduced the original Ray-Ban Wayfarer design, but expanded the colour options beyond the traditional palette to include patterns like checks and camouflage and colours like navy, white, turquoise, red, and blue. You can see people staring at you with Ray Ban sunglasses when you opened up your fashion magazine. †¢There’s not a generation alive that can't remember owning (or wanting to own) a pair of these iconic sunglasses. o Presidents o movie stars o rock stars o artists o fashion designers o runway models Tribe Profile †¢We found from our questionnaires that Hipsters are quite fashionable people who want to make a statement about themselves with their unique style. We also found that t he majority of Hipsters ages range from 16-28.Therefore we aim to create a modern style of glasses that this age group will find attractive †¢Hipsters can live in various households and generally we found that marital and family status had little effect on their reason if they were to buy the product. Hipster mostly composed of young generation teens who are still studying so their income is greatly limited. Furthermore they mostly live with their parents and we realize that we have to make it affordable for this market as this is the baulk of the hipster market. We also realize that their families are mainly middle class from urban areas. Furthermore the research reveals that macro environmental forces. In particular Demography, Culture, Geography, Economic and Natural environment factors will have a significant impact on the Hipster behaviour. Objectives oTo gain more new customers a month as well taking market share from competitors to increase customer base omaintain our cu rrent customers ogain new customers to increase the number of sales by 20% a month oobtain a higher profit by introducing these sunglasses into the marketplace oincrease brand reputation worldwide The target audience is fully informed about features and benefits of our products oto be fashion pioneers in the industry Product†¢Shades is a new product, that allows users to change their shade colour on the fly using an eletronic switch located on their sunglassess. Customers have the ability to customise their selection of colours when purchasing their new pair. †¢Users cycle through their selected lens colour by pressing a button. The variable lens colour gives more versatility to the user. Demography †¢Age: in between 16-28. Size: Bigger size of young population will result in more sales. †¢Density: Denser population will help in cost cutting as fewer stores will be covering large population which will reduce the fixed costs. †¢Occupation: Anyone with white c ollar job is less likely to be hipster similarly hipsters working long hours and demanding job are less likely to go out or spend more time in dressing up.On the other hand if it’s a student or someone from fashion industry is most likely to go out and spend more time on their looks. †¢Culture: can affect clothing design and style for e. . some culture has their own different printing of native animals, plants and landmarks such as Aborigines similarly in some culture skin show is not appropriate. †¢Geography: Climate can affect clothing style and colours but not as many on glasses. e. g. in hot weather loose clothing and light colours products and in colder areas warm bright colours. †¢Economic environment: Economic condition would have minor effect as glasses are not bought on regular bases. †¢Natural Environment: Our product is recyclable and made of 80% recycled material.Launch Strategy 4ps Product: The new product offers changeable lens colours on the fly. Ray ban consists of wayfarer, aviator, clubmaster, cockpit, caravan, rare prints, Jackie ohh, warrior; daddy o. Ray ban offers several models and dozens of optional features. The glasses come with a comprehensive warranty that is the best part of ray ban glasses. †¢ Promotion: Ray ban spends million each years on advertising in Australia to tell about the company and its many products. Ray ban embedded in both on and offline campaigns , through media channels ,television, magazines, billboards ,online advertisements thought tv celebrities.Ray ban also promoted through discount sales and promo items. †¢ Price: Ray ban understood the need of people very well and diversified it price according to customers’ suitability. Ray ban also have expensive limited edition for those who want for brag. The price for normal Ray ban glasses is between 100 to 200 dollars. Being the leader Ray ban remain their price unchanged. †¢ Place: Ray ban understood the important of diversifying its products which explains its implementation on eyewear market. New innovations and better services, better communication will allow Ray ban to maintain its position in market.SWOT analysis †¢Strengths oLong standing and well established brand. oHigh quality and durable oProvide numerous styles and many color options oMany of the sunglasses are gender neutral oAppeals to many generations oPromise 100% anti reflective lenses, which protect eyes against harmful rays. †¢Weaknesses oCostly products oExclusivity of distribution channels Opportunities oRaise awareness about the important of protective lenses. oChance fro brand extension and expansion. oEmphasize Ray ban as a brand that values individuality and self-expression. To create valuable partnerships with other brands with similar messages and larger audience.†¢Threats oIn hard economic times peoples buy designer products. oMany stores sell cheaper versions of Ray ban. oMay seen as a trend that will d ie out. oConsumer brand loyalty to other sunglasses Competitors †¢ Oakley sunglasses focus on protecting the users' eyes from the sun, they accomplish this through use plutonite, which is a type of patented material, in their lenses to filter out any possible contact that UVA, UVB, UVC and harmful blue light may have with your eyes. ANSI impact tests are safety measures that glasses go through to see how well they are made and will perform. The ANSI impact tests are regarded as the gold standard safety test and Oakley sunglasses exceed the standards set by these tests. †¢ Oakley's High Definition Optics are known for exceeding these standard while using 3D technology to do so. †¢ The lenses seen in Ray-Ban eyewear products are often overshadowed by those seen in Oakley products. These higher quality and standards are often reflected in the expensive price of Oakley glasses.The Prada eyewear collection comes in different designs, styles, and colours. Offers metal frame s that are specially, made from a special metal alloy that is fade-resistant, and lightweight and convenient to use. ($350-$500) †¢ Offer plastic or nylon frames, which offer safe and lightweight protection for the eyes. Most nylon-framed sunglasses by Prada carry the distinctive Prada logo on the side of the frame. ($200-$400) †¢ Offers the Prada Sport eyewear collection, which is, targeted and specially designed for sports enthusiasts and individuals. The Prada Sport eyewear collection, also, comes in, metal and nylon frames. Prada has quality and style with correction eyeglasses.

Business to Consumer Marketing Essay

Increase in the use of Internet use means that marketing on the internet has also gained popularity. People turn towards the Internet to search for basic information on any items they are interested in, whether for personal use or for business, and to a lesser extent they may want to purchase it from the convenience of their home or office. From the business point of view, this means the companies need to pay special attention to their website, as it represents the company in cyber space. Not only the extent of information available on their site, but the user-friendliness of the website, search ability of the site, how fast the website loads, are also important factors. All these factors are also dependent on the target market of the company, whether they are engaged in B2B (business-to-business) or B2C (business-to-consumer) marketing. For instance, B2B customers are more concerned with technical aspect of the product, the warranty provided and the customer services. For B2C customers, the design and over all look of the product may be equally important as the functionalities. This article discusses the differences and similarities between B2C and B2B marketing that should be there in an ideal or a well-planned website. Features of Online Marketing Before being specific about what B2B and B2C marketing should ideally target, I’ll be discussing the common features any marketing site should have. It is also important knowing that a company is represented by one site, and this should give all the relevant information to all its stakeholders, in a manner which is easily accessible and gives only relevant information. The postings on an e-information typically fall into these five categories, according to Etzel, Walker and Stanton (2004): Company Background and General Information: This category covers the history of the company, its mission and vision, corporate philosophy and general orientation. It may also include financial performance of the company and other investor related information, the structure of the company, its operations and global/local divisions and branches, and profile of the management team. This portion is usually accessible to everyone and needs to be presented clearly to both categories of customers – individuals and business consumers. Current Business Operations: This category caters to the company’s customers. This is where division of any kind may come in. For customers this section provides product descriptions, dealer contact information and payment terms and structure. For the business partners, this may consider more technical details, how to contact the relevant business personnel, the different packages available etc. Because the company needs to know about its potential customers, and some of the information in this section may be confidential, access may be restricted by requiring the users to register and give their email address, which allows them to be kept updated with new company’s happenings if they choose to keep updated. This is a place where there is a two-way communication open, minimal though it may be, and companies should focus on those aspects which are valued by their target market. Links:Â  This category has connections to other related sites. This is important for B2B customers who may wish to contact a dealer near their place of business, or to get more information. Attraction and Entertainment Features: This is more important for B2C customers and includes those features and tools which make the site more interesting and unique for customers. For B2B sites, it is more important to be uncluttered, present the information in a style that is easy-to-read and understand, and the site itself should be easy to navigate. Contact Point:Â  This provides usually an email address for visitors, to make a comment or for queries and should also provide a phone number. This is an opportunity to interact directly with the company and is a major advantage of internet over traditional media. However, this should be paid attention to, as unanswered queries and negatively affect the company’s business. B2B Online Marketing: B2B sites specifically cater to corporate clients. This implies that the decision making process is longer for the customers and the company should cater to that. Also, services usually provided are in-house services or regarding maintenance software or similar services to increase the productivity and profitability of the company. The characteristics of B2B sites include an attempt to automate trading process on the website. This is more convenient, saves time as well as money. This is important as even though B2C sites are generally more popular, however, the amount of money in transactions is greater for B2B sites. This means that security is also important for any company, including keeping the information provided by the corporate client. Also, the company should try to differentiate itself from the competition by using and promoting its USP (unique selling proposition). This can be done both online as well as offline using traditional methods of advertising, tradeshows, field sales etc. By automating the processes and as much of their supply chain as possible, the company is saving costs in the long run, thus allowing it to compete on price basis as well. Ideally, B2B sites should also have a registration option for business customers who may wish to learn more. By registering themselves on the site, it allows for more human intervention and a two-way communication. This can make an online business transactions more long lasting which is important in businesses. B2C Online Marketing: Sites which specifically cater to a target group to promote goods and services fall into this category. The more popular sites include Amazon. com and eBay. com. B2C sites are more transaction-oriented in general. Though both sites allow transactions, consumers are usually online and in a position to transact and purchase immediately, as they take less time than businesses for decision making. This is because B2B consumers are more investigative and seek more information from different channels and sources. B2C sites also try to create relationships with customers to enhance the brand loyalty of consumers and ensure that their queries are answered. Though, this is more difficult and companies need to ensure that this process does not adversely harm the operations of the company. B2C sites simultaneously also use offline methods along with online advertising. Online tools can include interactive websites, online communities and discussion forums, email marketing, pop-ups, cost per click advertising such as Google AdWords etc. However, the challenge for any company lies in finding the right mix of advertising and promotion which maximizes profits and minimizes costs. However, good B2C sites allows the consumers to shop faster and in a more convenient manner, offerings and prices obtained are in real-time and can be changed as required and call centres are usually integrated along with the websites allowing interaction between the companies and the end-users. Conclusion: Research shows that more than actual purchase, consumers are using the internet more for research about the product and to make a more informed purchase decision, which is truer for the business consumers. Thus, the company should realize that not all visitors may purchase from their site; however most of them will be researching the company’s products and the information available will be a significant factor in the final decision. This is true to a lesser extent for consumers, because individuals tend to display customer loyalty, thus they may research more to confirm their original decision rather than look at competition’s information. Also, in B2C more emphasis is on price comparisons as customers usually go online shopping to obtain the best price possible. This is also lower than the price in offline stores in some cases as it saves the cost of the intermediary or any dealer involved. In B2B, competition on a global basis ensures that the companies no longer can ignore online marketing and it is necessary to keep up with the competition. Initiatives such as Electronic Data Interchange (EDI) and just in time inventory are changing the way business is being done. This combined with Customer Relationship Management (CRM) ensures that the way companies do business with other businesses has changed and they need to use innovative ways to make their presence felt online. (Furlong, 2001)

Unit Paper

There isn't an American citizen in the world ho doesn't know of the painstaking terror that swept through the country as we witnessed the scene via the myriad of media coverage on every channel. Watching these news sources and seeing the aftermath, and watching the government response as they tried to figure out why it happened was actually detrimental to the healing process of the country. Hearing the scientists discuss how the towers fell, and listening as the government talked about how these terrorists gained access to the planes Just worked to spread more fear into the minds of the American citizens.Had the media Just gone dark, had the government Just said, â€Å"k, this happened, we need time to clean this up and discuss options, trust us,† Then the country may have been able to relax a little more. American citizen's now have some level of post- traumatic stress simply from being exposed to what was going on in real time. I will never forget the video of the people Jum ping from the buildings before their collapse, or the ash falling like snowflakes, covering everything around the city. I'll never forget the clouds of thick black smoke, and the exact moment that the towers finally elapsed.And I'll never forget the days after, and the images of the towers missing from that NYC skyline. And yet, Vive never even been to New York. The media showed every horrifying angle as things progressed, making it as though we were all standing on the roadway, gazing up at the horrors as they occurred. The news provided every view point and every option, even though 95% of them were speculative and so far from the truth. The terrorists' goal was to make the US fearful of them in order to make their point, and while they did a decent Job of that, the media Just added icing o the cake.For months afterwards, people were too afraid to fly; people were too fearful to use public transportation. This fear was Just perpetuated by the media's involvement. On the opposing e nd of the spectrum, the media can sometimes have a positive effect in minimizing the effectiveness of the terrorist attack. While flying into Boston in April of last year, I was amazed to hear the news of the city being in Lockwood. Sitting outside of Logan airport, the lack of people was eerie, and I pulled up the news on my phone to follow what was going on.The city was in Lockwood and police were requesting that people stay in their homes and off the roads to make it easier to search for the bombing suspect; a nice way of suggesting that Marshall Law was being imposed, but not exactly. The good thing about the media being involved in this was that people quickly heard that they should stay inside, which cleared the roads and made it possible for the police and government to really focus and search for Tsarina's. Would they have found him if they hadn't put the city on Lockwood?Probably, but you can't be certain, ND it was more effective to do so to ensure that he was located as q uickly as possible. Social networking is almost as bad as the media. Daily, there are posts about a child with cancer or a family whose home burned down that are asking people to like the photo. This is all misinformation and useless. Not to mention the things people post about terrorists or even the government, where you can tell that they have heard one thing and assumed the rest. That being said, social networking has a knack for escalating facts really quickly until they are more lie than truth.It's important to be informed, but when you're getting your facts from a post that's majority misinformation, it Just snowballs and leads to a bunch of confusion and panic. That's not always the case, however. Sometimes, social networking can be a fantastic tool when it comes to terrorist activity. The ability to share posts on Backbone, for example, can be an excellent tool if the police are searching for a particular suspect. A picture or description can be released, and people can spre ad it to millions of others in mere minutes.Not Just relating to terrorism, but crime in mineral, this is incredible and has been known to assist with finding many people, suspects and victims. While the media can be a useful aspect when it comes to terrorist activity, it is generally more of a hassle than an aiding tool. It's our civil right to be kept informed on the events in our country, but in times of an attack, our government should focus on responding before they should worry about letting us bystanders know what happened. A terrorist attack is performed with the objective of instilling fear in the targeted audience, and when facts are misconstrued, this is Just perpetuated.

Explain the role and significance of sponsorship in marketing an event Essay

Explain the role and significance of sponsorship in marketing an event and identify the positive and negative impacts associated - Essay Example The events provide the company with an opportunity of face-to-face interaction with the target customers who have grown and have become significant contributor towards the marketing communication program. Research studies have shown that about 22 percent of the total marketing budget is dedicated towards the sponsorship of events and activities (O'Connor, 2004). Sponsorship is defined as â€Å"the alignment of a brand with an activity in order to exploit the commercial potential created by the association, thereby positively impacting the brand image and/or sales amongst the sponsor’s target market, in order to attain marketing and corporate objectives† (Koekemoer, 2004, p. 456). In simple terms sponsorship can be defined as the provision of resources like equipment, people and money by an organization who acts as the sponsor, to the sponsoree or the beneficiary. As compared to the traditional advertising sponsorship acts as an alternative that provides opportunity for selling the product and services of the marketer and building brand image for the organizations. Sponsorship is a very powerful marketing tool. It has the capability to cut through the clutter, provide a unique opportunity to create relationship with the customers by producing emotional bondage with them and speak something rare as far as the business is concerned. This study focuses on gaining an in-depth knowledge regarding the role and importance of sponsorship and the negative and positive impacts it creates. Roles of Sponsorship The role that sponsorship plays can be understood from the objectives that the companies look for achieving through sponsorship. The success of sponsoring an event by the company is well defined by the objectives, evaluation of the end results and benefits that the organization enjoys. As per Andreff & Szymanski (2006), there are two types of objectives that can be classified as indirect and direct objectives. A dramatic change in the behavior of the ex isting and the new customers due to sponsorship is signified as direct objective. On the other hand indirect objective is signified by the increased visibility of the product and the brand, enhancement in the brand image and contact with the target segment. By accomplishing the indirect objectives the organization look for attaining growth in sales as the long term goal of the organization. Five significant principles of sponsorship objectives have been proposed by Jobber (2007). The objectives include gaining publicity, creating opportunities for entertainment, nurturing favorable company and brand association, enhancing the community relations and generating opportunities for promotion. Sponsorship provides an effective way to the organizations to promote their products, logos and brands; thus, providing opportunities for promotion. The company can use products like pens, sweatshirts and bags with their logos on them to create a wider recognition and retention among the audiences. Social responsibility is another reason that drives the company towards going for sponsorship. Companies engaged in sponsoring schools can create a socially responsible and caring image of the organizatio

Describe the empirical and rationalistic arguments for the existence Essay

Describe the empirical and rationalistic arguments for the existence of God - Essay Example Using this framework, rationalists argue that although no one can claims to have ‘seen’ God, there is enough circumstantial evidence to prove his/her existence. For example, the beauty and splendor of the natural world with its own myriad of complexity and design suggests the existence of a benevolent creator. This is the argument some creationists employ to counter evolutionary biologists’ theories of random genetic mutations. The regularity of natural phenomena such as the rising of the Sun, the waxing and waning of the moon, the presence of other life-forms on earth, are all examples of the work of the omnipresent (yet unobservable) creator or God. Rationalists further argue that the tendency for higher animals to exhibit altruistic behaviour and unconditional love can be taken as more proof. At a broader level, the evil forces in the world need a countervailing positive force in the form of God. Empiricists, on the other hand, present complementary lines of th ought. According to Empiricists, some of the transcendental experiences that occur to humans, whereby the realm of consciousness if elevated to another higher level is proof enough of God’s existence. Indeed, most such transcendental experiences coincide with a religious event such as prayer or divine music, making the associations between the two quite strong. These divine experiences of God’s presence are not usually grasped through sense organs in the course of daily life, but require special dedication to the faith and divinity for the revelation to occur.